business development

A 10-Point Checklist for Global Business Expansion

Transforming your business into a global venture can be a lucrative and appealing endeavor. Plenty of entrepreneurs would risk taking this chance; however, it is vital to understand that taking your business global may prove to be a treacherous and frustratingly daunting experience if you are not prepared and careful.

There’s a lot to do – researching a new client base, learning and adhering to new standards, laws and regulations, searching for reliable and trustworthy global partners, and familiarizing yourself with the local traditions and culture just to name a few.

 [···]

Read More

Customers, Markets and Relationships: Creating Value for Business Development | Extraordinary Business

As crucial as business development is, it is one of the most ambiguous and divisive concepts in the business world. If you ask ten business development VPs (or similar level execs) about it, you can get just as many different answers. Their responses will peg business development to different elements ranging from “sales” to “partnerships” to “hustling”! And they may all be right in their own way. This begs the question, what exactly is business development?

 [···]

Read More

Business Development Strategy | Extraordinary Business

Business Development Strategy: A High-Growth Approach

business development
You hear them everywhere, acronyms and job titles that make you wonder what they’re talking about and what they do. When janitors are called Custodial Engineers, business meetings are filled with jumbles of letters you aren’t quite sure how to decipher, and sales, marketing and business development no longer mean what they did twenty years ago, it gets to be too much.
 [···]

Read More

Business Development in 2017 – What You Are Missing | Extraordinary Business

business development
Small and medium-sized businesses are often tempted into thinking that they don’t need to market their products or services. This complacency usually arises when the business has a loyal set of customers and growing revenues and profits. The company owner thinks that when the firm already has more customers than it can handle, it would be a waste to spend on business development.
 [···]

Read More

Better! | Extraordinary Business

Intentional Steps to Building a Better Brand

As a business owner who has been around for a while, you are good at what you do. No question about it. Your company wouldn’t still be around if you didn’t. Question for you: What makes your company good? What makes it great? What makes it better than the competition?

How many times have you received a marketing message wherein a company or their products claim to be pretty good, adequate or good enough? Probably not too often, or at all. Perhaps there might be the company that claims to be the cheaper (think “knock off!”) version of a very expensive item or brand, but even they describe their products as “just as good without the price tag.”

Question is: What is better? How does a company present itself as truly better? [···]

Read More

Better! | Extraordinary Business

Intentional Steps to Building a Better Brand

Better at delivering products and servicesAs a business owner who has been around for a while, you are good at what you do. No question about it. Your company wouldn’t still be around if you didn’t. Question for you: What makes your company good? What makes it great? What makes it better than the competition?

How many times have you received a marketing message wherein a company or their products claim to be pretty good, adequate or good enough? Probably not too often, or at all. Perhaps there might be the company that claims to be the cheaper (think “knock off!”) version of a very expensive item or brand, but even they describe their products as “just as good without the price tag.”

Question is: What is better? How does a company present itself as truly better? [···]

Read More

With Which you Have Naught | Extraordinary Business

Defining and employing the right tactics to reach your audienceStress. Woman stressed

Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends.
So what about your markets? What will offend them? What will get their attention? What will cause them to act?
Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers.
So wherein is your responsibility?
 [···]

Read More

With Which you Have Naught | Extraordinary Business

Defining and employing the right tactics to reach your audienceStress. Woman stressed

Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends.

So what about your markets? What will offend them? What will get their attention? What will cause them to act?

Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers.

So wherein is your responsibility?

 [···]

Read More

Getting There| Extraordinary Business

Taking an Operations Management approach to build your company and avoid substandard performance.

imageIt is amazing watching the athletes perform in the 2014 winter Olympics. These amazing athletes from all over the world do things that most people could never do. You may think, in the back of your mind, that these people must put in a great deal of training in order to develop their craft.
Despite their amazing capabilities, even those that fail to medal have skills far beyond the average athlete; they are the best in the world. Through natural ability, training, great nutrition and health, they’ve earned an opportunity and the right to compete.
If an athlete just focuses on skating or skiing, but doesn’t develop the mental ability to press through, they probably won’t be as successful as one who puts more emphasis on overcoming the mental challenges.
One who eats right is probably going to be more successful than one who periodically cheats on their diet.
One who is committed to increasing strength, agility and speed will probably be more successful than one who is simply a great athlete.
You see, there isn’t a one dimensional way of making it to the top. It is a combination of training activities, diet, mental and physical strength and skill that elevates and athlete to the elite status.
 [···]

Read More