Business Strategy

Aligning Your Corporate Culture with Strategy | Extraordinary Business

The harmony between corporate culture and its wide reaching implications to strategy and output has become central in all successful companies. There is a very particular correlation between  people that make things happen and your company’s financial performance, as explained by author and keynote speaker Brent Gleeson. Gone are the days when employees were just supposed to follow orders from “up top”.

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9 Crucial Things to Consider When Building a Business Strategy | Extraordinary Business

Apple and Amazon, the two trillion-dollar companies in the world, are known for their superb business strategies and how they tie their strategy to their vision. A well-thought-out strategy is the crux of every successful company. When you are building your business strategy, you need to consider a lot of crucial things. Let us take a closer look at 9 elements that should impact your business strategy.

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Why Every Company Should Be Considered a Tech Company | Extraordinary Business

company
The concept of a “tech sector” is fast becoming outdated. In many ways the idea is already a relic of the past. And at the same time, the idea behind the tech sector is stronger than ever. The notion of technological prowess has been infused into all parts of the economy, cutting across all business sectors. From construction companies to equipment manufacturers to transportation companies, every company can be considered a tech company.
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4 Ways Technology Continues to Revolutionize Business Strategy | Extraordinary Business

Accelerating Returns

Technology doesn’t follow a clear straight line today, it touches and changes everything. It improves and revolutionalizes business strategy exponentially, bringing about growth to all it touches. When applied in the business world, you get accelerating returns instead of linear advancement. As Greg Satell, a former SVP at Publicis Groupe and Co-CEO of KP Media notes, ‘accelerating returns is the new economy‘. Let’s take a closer look at four ways that technology can strengthen and elevate the new destination of your business through the coming year.
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Successful Strategy Made Simple | Extraordinary Business

strategy
The first step towards making good decisions is simply to stop making bad ones. The same principle can be applied to developing business strategies. In order to stop following bad strategies, you must recognize the absence of good strategies. Richard Rumelt gives a great example of how to define a good strategy. He states that a good strategy has “coherence, coordinating actions, policies, and resources so as to accomplish an important end.” (Rumelt, 2011, p.11). Fortunately, business has provided countless examples of good and bad strategies that provide unofficial guidelines for the do’s and don’ts of strategy making. The following are examples of tools and methods that any company can use to identify, build, and sustain good strategy development.
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What Vs. How – Content Strategy Vs. Content Marketing | Extraordinary Business

People often interchangeably use the terms Content Strategy and Content Marketing. Some people even merge the two together and call it content marketing strategy.  So what’s the difference and why does it matter? Simply put, content strategy (the WHAT) should always define the goals and the content marketing tactics (the HOW) are used to achieve those goals. Depending on the size and structure of a company, content strategy should always support the overall sales and marketing strategy and/or be aligned with the overall business strategy.
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Thought Leadership's Journey to Brand Awareness | Extraordinary Business

thought leadership
In the last two articles, ‘Importance of Thought Leadership for Corporate Growth’ and ‘Your Company’s Thought Leadership Has Eluded Business Development Success’, we focused on thought leadership. We talked about the importance of thought leadership for corporate growth, while also looking into factors in which a company might miss out on the benefits of thought leadership. In this article, we’ll discuss the connection between thought leadership and brand awareness.
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Market Assessment Series: Part 5 | Extraordinary Business

Question 5: What are the different market segments? Do we need to enter in all or just a few of these segments? Which segments are expanding and which are shrinking?

Market segmentation is a crucial part of a marketing strategy, especially one being utilized when entering a new market. In this fifth part of our market assessment series, we’ll discuss the importance of market segmentation.
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Execute! Review, Adjust, Execute! | Extraordinary Business

Signals of the best time to visit or revisit your company’s strategy.

Galaxy S III Commercial

Samsung Galaxy S III launched a new television commercial right at the time that Apple’s iPhone 5 came out.  This commercial could not be more strategic.  They recognized that Apple is a very powerful brand that would hurt the Galaxy III’s sales.  Their marketing team created an approach to address this head on. [···]

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