Building a positive consumer belief system about your company
One of the difficulties with running and growing a business is that with limited resources, business leaders must evaluate their resources choose the best investments in order to stay in business, or grow beyond current capabilities. Often, the most likely choices are those things that seem or hope to make immediate impact. Unfortunately, short-term thinking often yields short-term results.
As business leaders, when we look from the perspective of “slow and steady wins the race,” we are thinking in a way that will allow us to create a sustainable future for the companies we lead. This doesn’t mean that we do nothing while waiting for this big, magnanimous idea to present itself, or that we truly stand around and wait, but rather, that while we work, we make investments in activities that may not have immediate gratification.