communication strategy

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What about Me??? | Extraordinary Business

How to reach your target audiences effectively in order to create interest in what you are selling

My phone was recently stolen while out and about with my family. While a bit disappointed (perhaps distraught and considering filing a missing person’s report), I decided to look at purchasing a new phone. While I am typically not the type of person who jumps on the latest tech innovation for the sake of if, and I am not necessarily a trend follower, I do look for things with the mindset of making the best investment possible. So the $10 upgrade plan at T-Mobile was probably not going to cut it.  At the same time, the latest, greatest Galaxy s$ and the iPhone 5 weren’t going to cut it…not interested in paying for bells and whistles.

So where does that leave me? Who in the marketplace is actually speaking to me?  Which phone will fit my needs, presently and into the near future.  Certainly BlackBerry seems like the standard industry standby, plus their new phones look pretty sleek and features seem to work…but I am not feeling as confident in that brand.  Nokia…interesting phone, but both Nokia and Windows have also had a history of issues.  Back to the iPhone…not interested in learning a new operating system – plus I have Android apps I have invested in.  HTC – love their stuff (my old phone was the HTC One S – fantastic phone!), but it is missing a few hardware features and doesn’t support the level of customization I am looking for…

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Can Anyone Hear Me?

Communicating with Your Audience

How many emails, newsletters, phone calls, etc. end up in your inbox that you never have any intention of reading? Not even including the newsletters that you have signed up for, emails from people in your network, etc.?  How much does your company contribute to the noise?  How much unproductive time and energy are you spending trying to sort through all of the mess in order to be as effective as possible in running your company?

More than likely, your situation is not unique. As business leaders, we need to be committed to measuring how successful our communications are – because that is how people become aware of us in the marketplace – and what that return on investment is.  If we are making investments and not receiving a return on it, we are simply wasting resources that could be committed to something else.

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A House Divided | Extraordinary Business

Have you ever worked for an employer or known other business owners who acted as though they were the expert on everything that happened in the business?  Do you remember or notice how the employees felt: that they were expendable, that they didn’t count, and they really didn’t care about the job – it was just a job?  They did not share the same vision, passion and beliefs that the owner had in the business and thus, there was a house divided.
Throughout history, we are reminded that a house, divided, cannot stand, meaning that a house that does not share a unified mission and vision cannot be successful.  Many companies are destroyed from the inside out, with members amongst the ranks deciding that they want things to be different so much so that they strike or they quit and start their own competing companies or they find ways to sabotage the company.
As a leader, you are solely responsible for:

  1. Empowering your employees to make or participate in the discussions and decisions in which they have expertise and experience
  2. Harnessing their strengths so that they can bring as much as they can of who they are to help drive the business
  3. Showing them how they fit in the company mission and will help drive towards the vision
  4. Keeping them involved through a communication strategy, wherein you provide regular updates of what is going on in the company
  5. Valuing their ideas – have an innovation process for submitting, evaluating and implementing new ways of doing things in the company

If you can demonstrate to your employees how they are a valuable part of the growing organization, that they are truly stakeholders and that they are not expendable, you’ll find that they will be the bricks and mortar that keep your organization growing and moving forward.
Be extraordinary.  Don’t run a divided house.  Build an extraordinary one.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Employees,extraordinary,business,extraordinary leader,extraordinary business,stakeholders,growth,mission,vission,values,communication,ideas,innovation
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A House Divided | Extraordinary Business

Have you ever worked for an employer or known other business owners who acted as though they were the expert on everything that happened in the business?  Do you remember or notice how the employees felt: that they were expendable, that they didn’t count, and they really didn’t care about the job – it was just a job?  They did not share the same vision, passion and beliefs that the owner had in the business and thus, there was a house divided.

Throughout history, we are reminded that a house, divided, cannot stand, meaning that a house that does not share a unified mission and vision cannot be successful.  Many companies are destroyed from the inside out, with members amongst the ranks deciding that they want things to be different so much so that they strike or they quit and start their own competing companies or they find ways to sabotage the company.

As a leader, you are solely responsible for:

  1. Empowering your employees to make or participate in the discussions and decisions in which they have expertise and experience
  2. Harnessing their strengths so that they can bring as much as they can of who they are to help drive the business
  3. Showing them how they fit in the company mission and will help drive towards the vision
  4. Keeping them involved through a communication strategy, wherein you provide regular updates of what is going on in the company
  5. Valuing their ideas – have an innovation process for submitting, evaluating and implementing new ways of doing things in the company

If you can demonstrate to your employees how they are a valuable part of the growing organization, that they are truly stakeholders and that they are not expendable, you’ll find that they will be the bricks and mortar that keep your organization growing and moving forward.

Be extraordinary.  Don’t run a divided house.  Build an extraordinary one.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
AddThis Social Bookmark Button

Technorati Tags: Employees,extraordinary,business,extraordinary leader,extraordinary business,stakeholders,growth,mission,vission,values,communication,ideas,innovation
Read More