company culture

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Eight Ways to Build Culture

Culture is often wrapped up in a company’s core values and the leader’s implementation of those values during day to day activities. Some companies are all about profit, and so everything they do creates a type of “dog eat dog” environment.  Other companies focus on excellence in both their services and how they manage their people, so fun and recognition is apparent at all levels of the organization.

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Bucket Tippers

My son, a six-year-old kindergartener, brought home a paper they were coloring in school that had a simple phrase on it that said,

“Don’t be a bucket tipper; be a bucket filler.”

On the paper was a picture of two buckets – one standing upright, nearly filled with sand, the other laying on its side with the sand spilled out of it.  It was such a simple picture of trust and commitment to doing the right thing.  Extending from that, the trust that is built from continually doing the right thing.  Do you think a culture of trust could impact your bottom line?

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Extraordinary Business | Refresh Your Vision

As business leaders, we are called upon by our stakeholders to start, run and grow a business.  Regardless of what business we are in, we must ensure that we are moving the company towards some vision that the people we affect can “buy into.”  In order to do so, we, as business leaders, need to believe the vision.  If your company has lost site of your company’s vision, it’s time to refresh it: get it off the shelf, review it, discuss it, get everyone on board with it and live it out.

Many mission and vision statements for companies are written, cheered about and put on the shelf, like so many trophies won by athletes.  It is something to be done as part of the course for running and growing a successful business.  As a result, the visionLeaders Drive Vision statement is forgotten and therefore, not part of the company culture.  As the organization grows and new levels of leadership begin to “take the reigns,” the company can find itself severely off course, especially since evaluation of the their belief systems has nothing to be measured against.

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Extraordinary Business: Sell Happiness

In this week’s Business week, there was a story that centered around Apple called, “They Still Believe in Steve.”  The gist of the article centered around the Apple brand and the fact that despite “Antenna-gate,” the company reported profits of $3.25 billion on $15.7 billion is sales.  According to the article, COO Tim Cook said that Apple is, “selling every unit [they] can make.”

Consider, for a moment, what kind of brand power this company has.  “’For many people in this economy, Apple is what makes them happy,’ says Kaufman Brothers senior analyst Shaw Wu.”  This is the emotional response brand experts strive for when they work on a branding campaign with a company.

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