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Why Influencer Marketing Will Be a Huge Deal in 2018 and Beyond | Extraordinary Business

Marketing has always been among the most important and evolving topics in the business arena. And it makes sense, too, considering how almost impossible it is for any business to grow, or even exist, without proper marketing. We have seen many trends in the modern business world from online marketing to content marketing. Now, influencer marketing is making waves and continues to be a big thing.
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Aiming for Impact: Dimes or Dollars? | Extraordinary Business

Targeting the right audience for the greatest return on your marketing dollars

Targeting Your AudienceOne of the biggest challenges many business owners have is  – getting more business. While there are a number of factors that play into getting more business, one factor is targeting the right customers. 

“Your target market is the group of consumers [those who would purchase your stuff] at which a company aims its products and services.”Entrepreneur Magazine

Why target? If you only have one dollar, do you think your marketing activities would have a greater impact if you did 10 different things for  a dime each or one thing for the dollar?  You could compare this to using a shotgun versus a rifle: the shotgun will most likely hit a target, but with very little impact, where a rifle, aimed properly, will hit the target with a more remarkable impact.

The question then becomes “who is my target market?” and “how do I define them?”

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Aiming for Impact: Dimes or Dollars? | Extraordinary Business

Targeting the right audience for the greatest return on your marketing dollars

Targeting Your AudienceOne of the biggest challenges many business owners have is  – getting more business. While there are a number of factors that play into getting more business, one factor is targeting the right customers. 

“Your target market is the group of consumers [those who would purchase your stuff] at which a company aims its products and services.”Entrepreneur Magazine

Why target? If you only have one dollar, do you think your marketing activities would have a greater impact if you did 10 different things for  a dime each or one thing for the dollar?  You could compare this to using a shotgun versus a rifle: the shotgun will most likely hit a target, but with very little impact, where a rifle, aimed properly, will hit the target with a more remarkable impact.

The question then becomes “who is my target market?” and “how do I define them?”

 [···]

Read More