How some firms get the right product to the right target
Have you ever spoken with the eternal optimist who sounds like this?
Who is your customer?
Any and everybody. Everyone needs what I am selling and everyone will buy it.
Who is your competition?
No one. No one is doing what our company does the way that we do it. We are unique. We are innovators.
Why aren’t you successful?
We need some more capital in order to get the message out to the marketplace. Once we do that, everyone will tell their friends and family and we will be in great shape. The world will beat a path to our door!
Hmmmm…if business were only that simple. Build a better mousetrap and the world will beat a path to your door, they say.