5 simple strategies you can use to keep your old customers
The best customer you can get is the customer you already have. While many businesses focus on adding new customers, an important key to success is focusing on keeping customers you already have. Accenture’s 2013 study on customer behavior showed that 81 percent of customers who switched companies say the company could have done something to prevent the switch. That high percent equals lost sales that could have been saved. Marketing management site CMO.com also points out that customer retention actually leads to new customers through referrals by satisfied customers.
Creating a customer retention strategy can be as individual as your business. The best person to figure out how to keep customers is the one that found them in the first place. While experts can help with advice and guidance, it is up to each business to ensure the satisfaction of each customer.