Ace Your Customer Value Chain. Sell Value, Not Just Products and Services
The best companies sell value, not just products and services. This is regardless of industry, market, size and demographics. According to Herb Engert who leads the Americas Strategic Growth Markets for the EY organization, understanding your company’s position in the customer value chain creates the foundation for future growth. As your company continues to grow, you should continue to make customer value chain a priority. Let’s take a closer look at some things you should do to make that happen.