Ethics

The Bottom Line | Extraordinary Business

Despite our best (or worst) intentions, it is the results that matter

stakeholdersThere have been a lot of conversations around the country about sustainability, business practices, ethics and a lot of what some might call “secondary stakeholder” concerns.  Interestingly, there have been a number of companies that have gotten stellar reviews for excellent customer service, environmentally friendliness and other “secondary stakeholder” concerns that appear to be less visible or have less market share.

Take T-Mobile, for example.  This was the mobile phone company that multiple JD Power & Associates awards for great customer service.  Despite the accolades, they are the smallest of the giants and have to constantly change market positions in order to maintain or even gain any market share.  Shouldn’t a company that puts that much energy into providing a great product and great service be at the top of the market?  They have great intention, don’t they?

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Irreprehensible| Extraordinary Business

imageThe relationship between ethics and productivity

Have you ever had someone do something to you that caused you to view that person in a completely different light?  Did you find that they lied to you?  Cheated you?  Stole from you?  Perhaps something worse?

Even if you forgive that person, do you find it easy to restore that relationship and the sense of trust that existed in the relationship prior to event?  Do you find that when that person tells you something or is around, that feeling of doubt creeps in?  Even if you manage to shake it off and step forward, when a similar circumstance arises, do you still have doubts?

Have you done this to someone else – perhaps an employee, vendor or customer?  Perhaps you called it, “what he knows won’t hurt him” or “survival of the fittest.”  How did it make you feel?  How do you think it made the people who knew about it feel?  How would you feel if your decision was made public knowledge?

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LIAR! | Extraordinary Business

Never Compromise Your Integrity to Get the Sale

A friend of mine, Doug Grady, President of the High Achiever’s Network, recently shared a post on his website about an experience he had at an event where a gentleman was sharing his business development strategies.  Doug is a seasoned sales professional with more than 25 years “in the game.”  He’s taught sales to companies all over the United States and has endorsements from names like Zig Zigler and Brian Tracy.

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Green Eggs and Ham | Extraordinary Business

Dr. Seuss wrote a book called, “Green Eggs and Ham.”  In the first few pages of the book, an elderly gentlebeast is sitting quietly while a younger gentlebeast runs by, quickly, first with a sign that says, “I am Sam.”  Then, he returns with another that says, “Sam I am.”

Now, the elderly gentlebeast does not seem to be pleased by Sam’s youth and energy.  Just as we notice that the expression on his face says, “I do not like that Sam-I-am,”  Sam I am rushes up with a plate of – you guessed it – green eggs and ham.

Now what if Sam had been someone that the elderly gentleman respected.  Do you think he would have been more likely to try the green eggs and ham?  Do you think we would have had such an exciting story?

Of course not.

While watching a commercial on TV for one of those “we can grow it bigger, faster and stronger, making you the envy of the neighborhood,” and noticed, at the end of the commercial that it was sold at several local stores, including one big box retailer.  I thought to myself, “If XYZ Big Box is selling it, it must be a decent product.  I trust their judgment.”

When our clients look at us, our products and delivery, they make certain decisions about our companies, ranging from, “I wouldn’t trust anything they are saying without several references,” to “I’d believe anything he or she would tell me.”  If we want to build an extraordinary business, we need to focus on being on the right or latter end of the spectrum.

As business leaders, we have the choice – we can be ordinary and run ordinary businesses.  If we keep our expectations low, we’ll never make any impact, be forgotten and feel completely satisfied.  However, if we want to say at the end of the day, “I have accomplished a great thing,” then we spend 80% of our waking days working to be extraordinary leaders, and run extraordinary businesses.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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Technorati Tags: Product,Integrity,Trust,Customers,Extraordinary Business,Extraordinary Leadership
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Green Eggs and Ham | Extraordinary Business

Dr. Seuss wrote a book called, “Green Eggs and Ham.”  In the first few pages of the book, an elderly gentlebeast is sitting quietly while a younger gentlebeast runs by, quickly, first with a sign that says, “I am Sam.”  Then, he returns with another that says, “Sam I am.”

Now, the elderly gentlebeast does not seem to be pleased by Sam’s youth and energy.  Just as we notice that the expression on his face says, “I do not like that Sam-I-am,”  Sam I am rushes up with a plate of – you guessed it – green eggs and ham.

Now what if Sam had been someone that the elderly gentleman respected.  Do you think he would have been more likely to try the green eggs and ham?  Do you think we would have had such an exciting story?

Of course not.

While watching a commercial on TV for one of those “we can grow it bigger, faster and stronger, making you the envy of the neighborhood,” and noticed, at the end of the commercial that it was sold at several local stores, including one big box retailer.  I thought to myself, “If XYZ Big Box is selling it, it must be a decent product.  I trust their judgment.”

When our clients look at us, our products and delivery, they make certain decisions about our companies, ranging from, “I wouldn’t trust anything they are saying without several references,” to “I’d believe anything he or she would tell me.”  If we want to build an extraordinary business, we need to focus on being on the right or latter end of the spectrum.

As business leaders, we have the choice – we can be ordinary and run ordinary businesses.  If we keep our expectations low, we’ll never make any impact, be forgotten and feel completely satisfied.  However, if we want to say at the end of the day, “I have accomplished a great thing,” then we spend 80% of our waking days working to be extraordinary leaders, and run extraordinary businesses.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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Technorati Tags: Product,Integrity,Trust,Customers,Extraordinary Business,Extraordinary Leadership
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Extraordinary Business: Do the Right Thing

As I was sitting at a traffic light, this morning, someone got out of their car, ran up to mine and secured the gas cap and door on my truck.  Later, I saw someone pull off the road and into the grass to help someone change a tire.  Acts of kindness do not go unnoticed.  As a matter of fact, while people might tell a lot of people about the thing you messed up, they are likely to remember the kind act for a very long time.

As a business leader, your business probably has a lot of opportunities to do the right thing.  That could look like serving the community, developing a mentoring or leadership program, connecting with other local businesses for networking and mastermind groups, etc.  Doing the right thing means that you aren’t doing these things for your benefit, but rather, doing them because they are the right thing to do.

Isn’t it easy to act the way everyone else does, operate your business the way everyone else does and to slip a few things through, so to speak, the way every other business does?  I guarantee you that whatever gains you make as a result will be only temporary.  Keep in mind: money is only a tool.  We work to live, we should be focused on living to work.  Extraordinary leaders have balance in their lives.  They don’t just sit in the parking lot of their lives, watching it happen from afar.  They take the leadership role and make things happen.  Extraordinary leaders run extraordinary businesses.

Be an Extraordinary Leader.  Do the Right Thing.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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Technorati Tags: Ethics,Attitdue,Business decisions,Business Path,Extraordinary Business,Extraordinary Leadership,Sales,Sales Strategies
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