team performance

Using Business Goal Management to Ensure Team Performance

An organization’s performance is governed by the performance of the people and how well they communicate with each other within internal teams. It is more effective in smaller organizations and contradictorily, as the team size increases, its ability to effectively communicate becomes much difficult. However, the organizational leaders’ ability to define the goals helps to cut through this complexity of team structure.

Research by Deloitte showed that business organizations with high-level goal clarity are four times more likely to achieve a better business outcome. The key is proper goal setting and goal management. Let’s explore the right approach to business goal setting to build teamwork and ensure optimum output.

Manage changes with proper goal setting

Business leaders’ ability to set realistic goals and then manage them properly is essential to manage changes. Every organization is subjected to some changes, and market and technological changes are happening now at an unprecedented pace. A change is driven by many external factors, which an organization doesn’t have full control of. However, the internal changes of an organization are driven by growth, innovation, employee demographics, and other parameters which you can control.

Change management requires timely adjustments and effective prioritization of business tasks. Proper goal setting will provide clarity to the employees on how and which direction to move towards. A good goal setting strategy will also specify the tasks, role, and responsibilities for when, what, and by whom. Organizations which don’t have a defined system for communicating and managing goals are likely to fail over time.

Agility model vs. firefighting model

The capacity to define the actual needs of a business, what needs to be done, and getting it done as planned is what every employee must have, not just the leaders. Each individual’s responsibilities and the scope of their job may vary based on their hierarchical positions in the organization, but the skill to adjust to the circumstances and priorities is essential for everyone.

Appropriate goal setting is an ideal human trait to create a desired future and commit to working towards it. When it comes to a team environment, without clarity and proper communication, effective collaboration towards goal attainment never happens. Without proper goal setting and clarity, the teamwork culture breaks down into a mere “firefighting” environment.

Aligning up, down, across

Many tend to think that business goal setting is much easier, starting at the top and then breaking down the goals for succeeding lower levels. This is just one part of the story. However, in modern-day organizations, the works are cross-functional. When it comes to a service or product, much of the things that customers value are the results of some kind of cross-functional collaboration.

Defining the goals using simple language and the right approach reduce the chances for friction in building collaboration within the team and also between larger cross-functional projects and teams. Adding to it, proper 3-dimensional alignments will help bridge the communication gaps also which usually occurs vertically in typical organizations. Without proper goal setting, the complexity of organizational communication can be overwhelming. this is one reason why many businesses fail and ultimately fall into the bad debt chaos.

Formation and management of strategic goals

All individuals have the innate desire to collaborate to achieve something meaningful. As the organizations build, it actually becomes easier for individuals to get disconnected about how their activities tie to the organizational goals. As an organization is managing changes, these disconnected individuals result in resistance to the changes and eventually collective disenfranchisement.

In such a scenario, the formation of goals and effective management act as a significant tool to help people get through this engagement cycle from the change management perspective. Capturing the hearts of people requires their understanding of the proposed goals, why the achievement of those goals is important, and what they have to contribute in terms of skills and effort.

Creating agility through ongoing revisions and reviews

A good approach to make your organization receptive to change is to introduce a wider framework to implement, review, revise, and track the goals. Such a well-defined framework will help build a proper rhythm which can foster more effective communication. It will also create more accountability for each individual who knows the status of goal attainment and what to do next to move forward to get to the goals.

Dwight Eisenhower once said, “plans are worthless, but planning is everything.” We can redefine his statement like this:  the value of making a plan is in the understanding it produces by the collaboration required to make the plan. Sometimes the plan itself becomes outdated by the time it gets produced. The Six Disciplines program by Dwight Eisenhower focuses on creating a culture of close communication, teamwork, and effective human collaboration through regular revision of plans. This is not about producing more plans day in and out, but rather to increase the understanding and response to the changing conditions with agility.

Successful goal setting

Here is a practical and effective approach to goal setting.

  • Clarify the process of goal setting

Train all the goal setters on how the organizational goals are defined and also how these are going to be managed, including the strategic plan, team plan, individual plans, and cross-functional plan.

  • Minimalism vs. goals going wild

Don’t set many goals at a time, which is a big error many teams tend to make. Boil you’re your goals list to the most crucial few, i.e., the top three goals or so.

  • Review and revise plans from time to time

A plan shouldn’t be rigid. Review your plans and goals and revise them from time to time. Researches have shown that the organizations which review and revise their plans tend to outperform the organizations which seldom do so.

While thinking of effective goal management, you must invest in everyone to equip them with the ability to understand the goals and work towards the attainment of those. The plans are never right for a business if there isn’t a shared understanding.

Cindy Hawthorne is a noted blogger who has thorough knowledge about the Business and Startup. You can follow her blogs on the same to know more about the conceptions. She has also worked as a Debt Consolidation expert on this particular field and has a great deal of knowledge on the same.

Aepiphanni would love to hear from you.  Please share your thoughts and comments below.

If you are ready to discuss how Aepiphanni can help you with digital marketing, overcoming challenges to growth or any number of business solutions for your business, whether a small, growing or established company, contact us directly or submit a request for a complimentary Coffee & A Consult to learn how we can help you CREATE | DESIGN | BUILD an Extraordinary company.


4 Common Mistakes Entrepreneurs Make and How to Avoid Them | Extraordinary Business

Starting your own small business that stands out from the crowd is a huge challenge – but armed with the knowledge to avoid the most common faux pas made by your peers, it’s entirely possible for you and your business to emerge from the five-years of hard work with positive financial prospects. To discover the major mistakes that many entrepreneurs make – and how you can avoid them – keep reading!

Investing in the wrong areas, and not investing in the right ones

The list of justified vs superfluous investments will differ for every entrepreneur, but when you’re still early in your business life, it can be much harder to acknowledge that your beloved need is actually just a want. Ask any CEO who has grown their company from the start-up stage, and they’ll admit they didn’t make perfect choices about how to allocate their initial capital.

Entrepreneurs may be tempted to splurge on things such as branded work cars or the latest computer suite that their peers are talking about. Determine to look critically at your purchases, and make sure that each is making your business more efficient, instead of just looking nice.

This doesn’t mean you should sacrifice the comfort of your employees – they are one of your most valuable assets. Invest in purchases that will last for a long time and uphold the health and well-being of your team and any visiting clients, such as pleasantly-themed, high-quality office furniture and air ventilation in your working spaces.

To avoid this mistake, identify the areas where your audience expects you to invest and operate accordingly. Sending out a survey to an initial sample of consumers can be a fantastic way to measure what your target demographic wants from you. Note what your customers need and adjust your budget to better cater to their needs.

Shying away from a promotional activity

Entrepreneurs who aren’t of the millennial generation may find themselves doing the bare minimum for online marketing and promotion, especially if they don’t have much experience navigating social media. However, advertising – especially on platforms such as Facebook, Instagram, YouTube, and Twitter – is vital in today’s business world.

One worst-case scenario resulting from a lack of promotion is that no one knows who you are. You might end up with a perfect, ready-to-go product or service that don’t have an interested customer base to purchase it – and since no start-up owner wants that, getting media-savvy is in your best interest. Employing a high-school or college intern who’s keen for some professional marketing experience can be a fantastic way to build your business reputation and audience on social media.

Trying to do everything by yourself

We get it: as an entrepreneur, you want to make a success of your business alone. But from major accountancy mess-ups to avoidable marketing mistakes, business owners can find themselves in hot water when they try to do everything solo.

Even the smartest people need help when first establishing a business, so put your feelers out for helpful mentors and peers and know when to ask for help. Do this by identifying your key proficiencies as an individual, as well as the areas for which you need to hire a better-qualified person.

Be honest. Chances are that you’re a pro at everything to do with the mechanics of the specific product or service you want to put on the market, but when it comes to the murky waters of business tax or digital marketing, you might not be so sure. Enlisting the help of a professional business consultant – even if only at the very beginning of your journey – may be one of your greatest investments.

Being inflexible

Don’t get us wrong: business plans are vital. The negative flipside of being plan-oriented, though, is that some start-up owners can be so set on their goals – whether they relate to financial return, brand building, or employee expansion – that they end up self-sabotaging.

To avoid this, sit down with your employees or investors every couple of months and re-evaluate your business goals. What’s working with customers and with suppliers, and what needs to be adjusted? Learning to be flexible with your plans to move with the industry and your own consumer base will ensure that your business continually adapts for the better.

Cloe Matheson resides in Dunedin, New Zealand, enjoying her job as a freelance writer for various websites and blogs. She has produced articles on a broad range of topics, including business and lifestyle. Visit Tumblr to read more of Cloe’s published work.

We would love to hear from you.  Please share your thoughts and comments below. If you are seeking advice on how to grow your business, streamline systems and processes, implement software or overcoming challenges to growth, please contact us, directly or submit a request for a complimentary Coffee & a Consult to learn how we can help you CREATE | DESIGN | BUILD an Extraordinary company.