growth strategies

What Ails You? | Extraordinary Business

You know what needs to be done. You know it is keeping you up at night? What is keeping you from taking the next step?

fearA conversation I have had with numerous business owners centers around their interest in getting their companies beyond their present existence, how they don’t have this or that or some other thing  and that they are working far too many hours. They feel like they are doing “okay” but that they could be doing better if they only had some other thing.

One thing about small business – there will always be one other thing that that is needed – time, people, money, expertise, etc.. What it boils down to, however, is simply the fear of taking the next logical step.What separates those that achieve their goals from those that live in dreamland is often just taking time to tie up your sneakers and make the leap.

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What Ails You? | Extraordinary Business

You know what needs to be done. You know it is keeping you up at night? What is keeping you from taking the next step?

fearA conversation I have had with numerous business owners centers around their interest in getting their companies beyond their present existence, how they don’t have this or that or some other thing  and that they are working far too many hours. They feel like they are doing “okay” but that they could be doing better if they only had some other thing.

One thing about small business – there will always be one other thing that that is needed – time, people, money, expertise, etc.. What it boils down to, however, is simply the fear of taking the next logical step.What separates those that achieve their goals from those that live in dreamland is often just taking time to tie up your sneakers and make the leap.

 [···]

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The Bottom Line | Extraordinary Business

Despite our best (or worst) intentions, it is the results that matter

stakeholdersThere have been a lot of conversations around the country about sustainability, business practices, ethics and a lot of what some might call “secondary stakeholder” concerns.  Interestingly, there have been a number of companies that have gotten stellar reviews for excellent customer service, environmentally friendliness and other “secondary stakeholder” concerns that appear to be less visible or have less market share.

Take T-Mobile, for example.  This was the mobile phone company that multiple JD Power & Associates awards for great customer service.  Despite the accolades, they are the smallest of the giants and have to constantly change market positions in order to maintain or even gain any market share.  Shouldn’t a company that puts that much energy into providing a great product and great service be at the top of the market?  They have great intention, don’t they?

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Not IF…but WHEN | Extraordinary Business

Considerations for when to engage in building a business plan.

imageMany business leaders go into business without having a business plan.  Many successful business owners will say that simply because there are so many unknowns, a business plan isn’t a good use of time.  It is suggested that a simple, one page plan should suffice to open up many types of businesses – especially service based business, and operate profitably.

Perhaps that is true.  But what if we are wrong?

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Outsourcing–Seeing the Signs | Extraordinary Business

How to determine when you need to start looking for an outsourced service provider.

imageOne of the questions that has come up more than any other has been, “How do I know that I need an outsourcing partner?”

The simple answer is that if you are looking at your company mission, vision and values, and you see activities within your business that are not contributing to them – or worse yet, distracting your company from executing at the highest level, it is probably time to look for an outsourcing solution.  Taking this approach allows businesses to focus on “the game” rather than activities that are not their core competency.  For example, some technology companies will outsource their coding or maintenance in order to keep their costs low and to focus on growing the business.  Furthermore, they may outsource activities such as customer service, installation, maintenance and even sales. 

What remains internal to the company is remaining flexible, competitive and forward thinking in the industry.

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Growth | Extraordinary Business

 strategy - analysis - success If you have ever posted a thought or idea on Twitter (follow me while you are there! – Aepiphanni), you can probably tell from the response that the time taken to create and post the tweet barely made am impact.  Just because you posted it didn’t make it go viral.  Because it was brilliant, thought provoking, extraordinary, even, didn’t make people re-tweet it and discuss it until it trended.  As a matter of fact, if you asked many of your followers if they’d seen it, most would probably say that they had missed it and might be kind enough to look for the next one.

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Getting to the Top | Extraordinary Business

Many business leaders go into business with the intention – every intention – of making it big and being at the top of their industry.  They get out and create and hustle their wares, researching and using every rainmaker strategy to get their business from its lackluster startup state to the money-making retirement ship to sale into the horizon.

Consider for a moment – if it was that quick and easy, everyone would do it.  Everyone would create some product or service, use social media and market it for free to their niche, after which, it would take off, virally, and the rest would be history.  Or – they would go to every networking event in town and connect with the top business leaders in their niche, close their deal in a few weeks and have a windfall of business…or it would be joint ventures or something else.

According to the experts, “anyone (everyone) can do it.”  It makes you almost wonder how much is crap and how much is cream?

A great partner of mine, Stephen Jones of Growth Strategies, demonstrated the “real deal” of social media marketing.  Guess what:

  • It wasn’t easy
  • It wasn’t quick
  • The formula had to be tweaked based on response and feedback from potential clients and partners
  • Getting to the point where JV partners would promote products or services took more work than just making a phone call
  • It takes more than one method of reaching out to people to get them to respond
  • Having an enormous social media list does not automatically drive traffic to your site or, more importantly, convert visitors into leads

…and the windfall?  It takes more work.  It takes investment in time and money.  One of the biggest tasks, it seems, is keeping up with all of the leads and moving them through the pipeline.

Building a business that will be a “cut above,” or better said, an extraordinary business, takes extraordinary tactics.  If you focus on doing what everyone else is doing, you’ll get the same results as everyone else.

FYI – If your sales results are not what you’re expecting them to be, Reply TODAY and I’ll arrange an introduction + a savings on social media marketing services because of our partnership with Growth Strategies.

Be extraordinary.  Seek extraordinary measures.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Extraordinary Business,Extraordinary Leadership,Sales Strategies,Pipeline,Social Media,Marketing Strategies
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Getting to the Top | Extraordinary Business

Many business leaders go into business with the intention – every intention – of making it big and being at the top of their industry.  They get out and create and hustle their wares, researching and using every rainmaker strategy to get their business from its lackluster startup state to the money-making retirement ship to sale into the horizon.
Consider for a moment – if it was that quick and easy, everyone would do it.  Everyone would create some product or service, use social media and market it for free to their niche, after which, it would take off, virally, and the rest would be history.  Or – they would go to every networking event in town and connect with the top business leaders in their niche, close their deal in a few weeks and have a windfall of business…or it would be joint ventures or something else.
According to the experts, “anyone (everyone) can do it.”  It makes you almost wonder how much is crap and how much is cream?
A great partner of mine, Stephen Jones of Growth Strategies, demonstrated the “real deal” of social media marketing.  Guess what:

  • It wasn’t easy
  • It wasn’t quick
  • The formula had to be tweaked based on response and feedback from potential clients and partners
  • Getting to the point where JV partners would promote products or services took more work than just making a phone call
  • It takes more than one method of reaching out to people to get them to respond
  • Having an enormous social media list does not automatically drive traffic to your site or, more importantly, convert visitors into leads

…and the windfall?  It takes more work.  It takes investment in time and money.  One of the biggest tasks, it seems, is keeping up with all of the leads and moving them through the pipeline.
Building a business that will be a “cut above,” or better said, an extraordinary business, takes extraordinary tactics.  If you focus on doing what everyone else is doing, you’ll get the same results as everyone else.
FYI – If your sales results are not what you’re expecting them to be, Reply TODAY and I’ll arrange an introduction + a savings on social media marketing services because of our partnership with Growth Strategies.
Be extraordinary.  Seek extraordinary measures.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
AddThis Social Bookmark Button

Technorati Tags: Extraordinary Business,Extraordinary Leadership,Sales Strategies,Pipeline,Social Media,Marketing Strategies
Read More