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With Which you Have Naught | Extraordinary Business

Defining and employing the right tactics to reach your audienceStress. Woman stressed

Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends.
So what about your markets? What will offend them? What will get their attention? What will cause them to act?
Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers.
So wherein is your responsibility?
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With Which you Have Naught

Defining and employing the right tactics to reach your audience

Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends.

So what about your markets? What will offend them? What will get their attention? What will cause them to act?

Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers.

So wherein is your responsibility?

 [···]

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Grasping at Straws | Extraordinary Business

imageKeys to making innovation work in your company.

Cut to the chase: Half-baked ideas have no business in the business world.  If it isn’t designed to be profitable, it is probably a waste of time.  This doesn’t imply that you will have all of the answers all of the time, but King Solomon probably said it best, “Who builds a tower without calculating the cost?”

I have heard people say a number of times, “any movement is better than no movement at all.”  While this may have merit, if the movement is backwards, is it really worth it?  If this new venture is going to hurt your brand, is it worth it?  On the upside, you will probably have a better understanding of how not to do something!  But if the concept was better thought out to begin with, perhaps some of the pain could have been avoided?  The way that we work around “stepping in it” is to think through your idea or innovation and figure out how to work.

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