marketing strategy

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Five Most Common Entrepreneurial Challenges on the Road to Success

Entrepreneurship is an extremely exciting and challenging job that is unmatched by any other. Every day could be presenting new opportunities and every day you may encounter a whole new challenge. Tackling new challenges and coming out victorious is the key to be a successful entrepreneur. Here are some of the challenges that come on the way of your entrepreneurial journey.

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How to Measure the ROI of Your Marketing Strategy | Extraordinary Business

marketing strategy
Marketing is essential for the success of your business. It’s the way in which you generate new sales leads and ensure the revenue arrow keeps pointing up. This is a universal statement. It’s why we’ve gone into the marketing field and why we spend so much time developing marketing strategies for our companies. However, not everyone thinks like this, and people often need concrete evidence to back up the claim that marketing is so important for business.
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Business Development in 2017 – What You Are Missing | Extraordinary Business

business development
Small and medium-sized businesses are often tempted into thinking that they don’t need to market their products or services. This complacency usually arises when the business has a loyal set of customers and growing revenues and profits. The company owner thinks that when the firm already has more customers than it can handle, it would be a waste to spend on business development.
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How to do What…When…Where | Extraordinary Business

Six essential components of an effective marketing plan

 
waves coming to sandcastle
Soooo… you want to reach your market. You know what to say, what to do and where to say it; the challenge is when. Perhaps, more specifically, with a number of marketing tactics under your wing, what is the best way to execute them in order to get the best results.
The challenge companies face is trying to get great results by taking a scatter shot approach: trying to do a lot of good things, but not doing it in a way that positions or sets them up to achieve specific goals or take advantage of the synergies of an integrated marketing program.
Think about your marketing program like waves at a beach. Your audience is a sandcastle. Typically, the waves have to exert some energy in order to reach the castle, crashing on the beach repeatedly, making their way up the shoreline; once the waves reach the castle the little waves don’t really make much of an impact. It is wave’s repetition and ideally their increasing size that enables the waves to eventually the wipe the sandcastle out, i.e., make an impact.
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How to do What, When, Where

Six essential components of an effective marketing plan

 

Soooo… you want to reach your market. You know what to say, what to do and where to say it; the challenge is when. Perhaps, more specifically, with a number of marketing tactics under your wing, what is the best way to execute them in order to get the best results.

The challenge companies face is trying to get great results by taking a scatter shot approach: trying to do a lot of good things, but not doing it in a way that positions or sets them up to achieve specific goals or take advantage of the synergies of an integrated marketing program.

Think about your marketing program like waves at a beach. Your audience is a sandcastle. Typically, the waves have to exert some energy in order to reach the castle, crashing on the beach repeatedly, making their way up the shoreline; once the waves reach the castle the little waves don’t really make much of an impact. It is wave’s repetition and ideally their increasing size that enables the waves to eventually the wipe the sandcastle out, i.e., make an impact.

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Efficient Marketing Practices

Identifying, Attracting and Keeping Your Best Clients

Have you ever considered efficiency in customer and client acquisition?  This might look like: your company closes one out of every 10 prospects, or out of every 20 calls, the company gets a meeting.  What about your actual marketing?  Are you marketing to everyone, or have you narrowed or segmented your marketing activities?

Many companies and non profit organizations find that they get the bulk of their revenue only 20% of their clients.  This means that if you have 200 clients, most of revenue is coming from only 40 of them.  If you have 5 clients, most of your revenue is coming from 1.  If you have 500 donors, dollars over dimes that you are getting a bulk of your donations and contributions from 100 of your donors. In any case, determining who that ideal client is, attracting them and keeping them is what business leaders need to focus on in their business development activities.

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Innovation Process | Extraordinary Business

Why bother to have a process for innovation?

Innovation ProcessIn a rapidly evolving, or at least changing marketplace, there is typically a constant stream of business vying for the attention of a limited number of consumers in every industry, from commercial fishermen to clean energy companies.  Even not for profit organizations and social enterprises compete for resources and the ability to survive.

Many times, as business leaders, we have heard the term “adapt or die” or something to that effect, suggesting that if we keep doing the same things we have always done, we will find that the market has moved on without us.  You can look around at the marketplace at companies that failed to evolve.  On the other hand, you can see the successes of companies that lead the marketplace and continue to thrive.

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Desert Mindset | Extraordinary Business

Surviving in the Desert Surviving in the desert requires awareness of changes in the environment, such as weather and seasonal changes, and ongoing preparedness to meet the challenges one faces.  During the cooler months, water and vegetation might be plentiful.  However, during the hot summer months, you’ve got to move to areas where water has pooled in order to ensure your survival when the local heat causes rivers and ponds to dry up.
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Desert Mindset | Extraordinary Business

Surviving in the Desert Surviving in the desert requires awareness of changes in the environment, such as weather and seasonal changes, and ongoing preparedness to meet the challenges one faces.  During the cooler months, water and vegetation might be plentiful.  However, during the hot summer months, you’ve got to move to areas where water has pooled in order to ensure your survival when the local heat causes rivers and ponds to dry up.

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