Marketing

5 Simple Ways to Market Your Small Business | Extraordinary Business

Many small business owners believe that they have no time for marketing. This is because they spend a great deal of time running operations and servicing clients. The problem is, without a strong marketing plan, your business growth will be stagnant. However, there are several marketing techniques that can be easily deployed and won’t drain all of your time. Here are five methods to efficiently market your business.
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5 Simple Ways to Market Your Small Business | Extraordinary Business

Many small business owners believe that they have no time for marketing. This is because they spend a great deal of time running operations and servicing clients. The problem is, without a strong marketing plan, your business growth will be stagnant. However, there are several marketing techniques that can be easily deployed and won’t drain all of your time. Here are five methods to efficiently market your business.

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How to do What…When…Where | Extraordinary Business

Six essential components of an effective marketing plan

 
waves coming to sandcastle
Soooo… you want to reach your market. You know what to say, what to do and where to say it; the challenge is when. Perhaps, more specifically, with a number of marketing tactics under your wing, what is the best way to execute them in order to get the best results.
The challenge companies face is trying to get great results by taking a scatter shot approach: trying to do a lot of good things, but not doing it in a way that positions or sets them up to achieve specific goals or take advantage of the synergies of an integrated marketing program.
Think about your marketing program like waves at a beach. Your audience is a sandcastle. Typically, the waves have to exert some energy in order to reach the castle, crashing on the beach repeatedly, making their way up the shoreline; once the waves reach the castle the little waves don’t really make much of an impact. It is wave’s repetition and ideally their increasing size that enables the waves to eventually the wipe the sandcastle out, i.e., make an impact.
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How to do What…When…Where | Extraordinary Business

Six essential components of an effective marketing plan

 

waves coming to sandcastle

Soooo… you want to reach your market. You know what to say, what to do and where to say it; the challenge is when. Perhaps, more specifically, with a number of marketing tactics under your wing, what is the best way to execute them in order to get the best results.

The challenge companies face is trying to get great results by taking a scatter shot approach: trying to do a lot of good things, but not doing it in a way that positions or sets them up to achieve specific goals or take advantage of the synergies of an integrated marketing program.

Think about your marketing program like waves at a beach. Your audience is a sandcastle. Typically, the waves have to exert some energy in order to reach the castle, crashing on the beach repeatedly, making their way up the shoreline; once the waves reach the castle the little waves don’t really make much of an impact. It is wave’s repetition and ideally their increasing size that enables the waves to eventually the wipe the sandcastle out, i.e., make an impact.

 [···]

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With Which you Have Naught | Extraordinary Business

Defining and employing the right tactics to reach your audienceStress. Woman stressed

Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends.
So what about your markets? What will offend them? What will get their attention? What will cause them to act?
Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers.
So wherein is your responsibility?
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With Which you Have Naught | Extraordinary Business

Defining and employing the right tactics to reach your audienceStress. Woman stressed

Have you ever noticed that the way you speak to your parent probably isn’t the way you would speak to your kids or friends? No brainer, right? Mom might be more of a Facebook or text messaging person, where you might use SnapChat or something to that effect with your friends.

So what about your markets? What will offend them? What will get their attention? What will cause them to act?

Just like with your personal relationships, there is no single way to communicate with everyone in every circle. Truth is, there is no communication pattern that you can use even with a seemingly single group of people. As you know, there are many things that will impact the way that information is received – stressors and situations can be game changers.

So wherein is your responsibility?

 [···]

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If You Aren’t Catching Anything – Perhaps You are Fishing in the Wrong Pond | Extraordinary Business

Business Development – ensuring that you are approaching the right target

wrong-customer

 

I remember going to the department store as a younger man. While walking through the appliance area, it was almost inevitable that a sales person would approach me and say, “May I help you pick out a refrigerator?” I would think to myself, “Why would a need a refrigerator? Especially the $2,000 refrigerators they would want me to purchase?” I was not their customer. Perhaps someone that looked just like me at the time, but not me.

As you know, that isn’t an uncommon scenario; many times, people in your target markets aren’t going to be ready to purchase what you are selling when you are ready to sell to them. So if we know who our customer is and how to communicate with them, the next thing we need to work on is narrowing that list down to those who will have need for our services. As opposed to those who have immediate need for our services.

Think about some of the travel companies. They know that most of the time, most people aren’t going to be ready to take a vacation right now. Yet, they offer flash sales and discounts almost all of the time. What they are actually doing, if you think about it, is solidifying in your mind that they are the company to go to when you are ready and that you will more than likely be able to find some discounts on where you are going.

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If You Aren't Catching Anything – Perhaps You are Fishing in the Wrong Pond | Extraordinary Business

Business Development – ensuring that you are approaching the right target

wrong-customer
 
I remember going to the department store as a younger man. While walking through the appliance area, it was almost inevitable that a sales person would approach me and say, “May I help you pick out a refrigerator?” I would think to myself, “Why would a need a refrigerator? Especially the $2,000 refrigerators they would want me to purchase?” I was not their customer. Perhaps someone that looked just like me at the time, but not me.
As you know, that isn’t an uncommon scenario; many times, people in your target markets aren’t going to be ready to purchase what you are selling when you are ready to sell to them. So if we know who our customer is and how to communicate with them, the next thing we need to work on is narrowing that list down to those who will have need for our services. As opposed to those who have immediate need for our services.
Think about some of the travel companies. They know that most of the time, most people aren’t going to be ready to take a vacation right now. Yet, they offer flash sales and discounts almost all of the time. What they are actually doing, if you think about it, is solidifying in your mind that they are the company to go to when you are ready and that you will more than likely be able to find some discounts on where you are going.
 [···]

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If Nobody’s Buying | Extraordinary Business

How some firms get the right product to the right target

customer-centric
Have you ever spoken with the eternal optimist who sounds like this?

Who is your customer?
Any and everybody. Everyone needs what I am selling and everyone will buy it.

Who is your competition?

No one. No one is doing what our company does the way that we do it. We are unique. We are innovators.

Why aren’t you successful?

We need some more capital in order to get the message out to the marketplace. Once we do that, everyone will tell their friends and family and we will be in great shape. The world will beat a path to our door!

 
Hmmmm…if business were only that simple. Build a better mousetrap and the world will beat a path to your door, they say.
Perhaps. [···]

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