Marketing

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If Nobody’s Buying

How some firms get the right product to the right target

Have you ever spoken with the eternal optimist who sounds like this?

Who is your customer?
Any and everybody. Everyone needs what I am selling and everyone will buy it.

Who is your competition?

No one. No one is doing what our company does the way that we do it. We are unique. We are innovators.

Why aren’t you successful?

We need some more capital in order to get the message out to the marketplace. Once we do that, everyone will tell their friends and family and we will be in great shape. The world will beat a path to our door!

Hmmmm…if business were only that simple. Build a better mousetrap and the world will beat a path to your door, they say.

Perhaps. [···]

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3 Areas To Address: Turn Those You Know Into Paying Customers | Guest Post

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The revenue you seek is under your nose.

Right there on your computer, in a stack on your desk and right there. Look, now!
Oftentimes, from a sales and marketing perspective focus is put on raising awareness to people and businesses that you do not know yet.
This is not wrong. You need to keep on ‘filling the funnel’, right?
However, more often than not, businesses have assets in the form of contact information right in front of them. Piles of business cards, excel lists, CRM databases, address books and just about any other place where a name and contact details can be written.
 [···]

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3 Areas To Address: Turn Those You Know Into Paying Customers | Guest Post

image

The revenue you seek is under your nose.

Right there on your computer, in a stack on your desk and right there. Look, now!

Oftentimes, from a sales and marketing perspective focus is put on raising awareness to people and businesses that you do not know yet.

This is not wrong. You need to keep on ‘filling the funnel’, right?

However, more often than not, businesses have assets in the form of contact information right in front of them. Piles of business cards, excel lists, CRM databases, address books and just about any other place where a name and contact details can be written.

 [···]

Read More

Five Things You Might Not Know About Twitter | Extraordinary Business

Tips and Tools to Enhance Your Company Twitter Streams

Depositphotos_10159093_xsSocial media is one of those topics and activities that seems to be everywhere today. It appears that most businesses have some sort of online presence beyond a website. Often, they are engaging people through Twitter, Facebook, Pinterest, Tumbler, and a number of other tools.

The problem that many businesses and business owners face is determining how to justify the commitment required to build an audience and maintain a presence, then how to leverage these virtual relationships.

Blogger Holly Glendale shares a post that details five different things about Twitter and ways that you can use them to enhance your business visibility and boost good feelings toward your brand.

As always, we welcome your feedback.

Enjoy your day and your read,

~Rick

Why does your company need to be on Twitter? Why not? Twitter has more than 140 million active users in the US alone, Media Bistro notes, and if you’re selling a consumer product, those users could be your customers.

Using various Web tools for your company’s Twitter stream can affect your account and the number and quality of followers you have. Here are some tips and tools to either get started or grow your Twitter presence:

 [···]

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Five Things You Might Not Know About Twitter | Extraordinary Business

Tips and Tools to Enhance Your Company Twitter Streams

Depositphotos_10159093_xsSocial media is one of those topics and activities that seems to be everywhere today. It appears that most businesses have some sort of online presence beyond a website. Often, they are engaging people through Twitter, Facebook, Pinterest, Tumbler, and a number of other tools.

The problem that many businesses and business owners face is determining how to justify the commitment required to build an audience and maintain a presence, then how to leverage these virtual relationships.

Blogger Holly Glendale shares a post that details five different things about Twitter and ways that you can use them to enhance your business visibility and boost good feelings toward your brand.

As always, we welcome your feedback.

Enjoy your day and your read,

~Rick

Why does your company need to be on Twitter? Why not? Twitter has more than 140 million active users in the US alone, Media Bistro notes, and if you’re selling a consumer product, those users could be your customers.

Using various Web tools for your company’s Twitter stream can affect your account and the number and quality of followers you have. Here are some tips and tools to either get started or grow your Twitter presence:

 [···]

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What the Heck?

10 questions to ask to avoid undermining your product marketing activities

Recently, I was in the market for a new mobile phone because mine had been stolen. Working through my provider’s website, I was somewhat irritated because I couldn’t find exactly what I was looking for at a price I was willing to pay. I ended up stopping by the store, just to see what phones they might have in stock, just in case.

When I arrived at the store, I was approached by a sales person, who listened to my needs and concerns before beginning to make recommendations. “For informational purposes” he showed me several of the latest and greatest items so that I could begin to benchmark capabilities.

 [···]

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Aiming for Impact: Dimes or Dollars? | Extraordinary Business

Targeting the right audience for the greatest return on your marketing dollars

Targeting Your AudienceOne of the biggest challenges many business owners have is  – getting more business. While there are a number of factors that play into getting more business, one factor is targeting the right customers. 

“Your target market is the group of consumers [those who would purchase your stuff] at which a company aims its products and services.”Entrepreneur Magazine

Why target? If you only have one dollar, do you think your marketing activities would have a greater impact if you did 10 different things for  a dime each or one thing for the dollar?  You could compare this to using a shotgun versus a rifle: the shotgun will most likely hit a target, but with very little impact, where a rifle, aimed properly, will hit the target with a more remarkable impact.

The question then becomes “who is my target market?” and “how do I define them?”

 [···]

Read More

Aiming for Impact: Dimes or Dollars? | Extraordinary Business

Targeting the right audience for the greatest return on your marketing dollars

Targeting Your AudienceOne of the biggest challenges many business owners have is  – getting more business. While there are a number of factors that play into getting more business, one factor is targeting the right customers. 

“Your target market is the group of consumers [those who would purchase your stuff] at which a company aims its products and services.”Entrepreneur Magazine

Why target? If you only have one dollar, do you think your marketing activities would have a greater impact if you did 10 different things for  a dime each or one thing for the dollar?  You could compare this to using a shotgun versus a rifle: the shotgun will most likely hit a target, but with very little impact, where a rifle, aimed properly, will hit the target with a more remarkable impact.

The question then becomes “who is my target market?” and “how do I define them?”

 [···]

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It’s just the Lifestyle | Extraordinary Business

Thinking about operations and strategy in “Lifestyle” business

imageIt’s true! If you run your own company, you can take vacations whenever you want and have the flexibility to do all kinds of non-work activities.  You CAN sit by your pool and work and YOU CAN earn money while you sleep. However, if you want to eat, maintain your home and be able to take vacations every once in a while, you’ve got to think strategically, about how you start it, run it, grow it and maintain your lifestyle.  You see, as a business owner, you are the key to the business, and thus, without setting up the systems in advance, the business may not operate the same way while you are gone.

Building a company that can allow you to establish and maintain a lifestyle, that perhaps you can pass on to someone else, or can potentially retire from at some point is one of the thoughts and conversations that small business owners tend to overlook.  Many business leaders may not even think about what life will be or could be like if or when they are able to leave.

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