Small Business Consulting

Pondering Pollen | Extraordinary Business

In Atlanta, like other cities, from March until the end of April, we are faced with one of the most debilitating repertory inhibitors: Pollen.  The pollen begins to fall, from everywhere, like a light snow, covering everything with yellow dust.  While many of us celebrate the arrival of spring, many more suffer from the onslaught of a seemingly useless enemy.

Like the pollen in our area that can rob us of appreciation for the upcoming summer months, useless tasks, activates and events can rob us of productivity in our businesses.  This is not to say that we, as business leaders, should not do the things that we enjoy.  Rather, it says that out time is limited, therefore, we should consider why we do certain things.

For example, if you are a member of a networking group, and you’ve decided that this networking group is one that you want to grow your business through, how are you measuring the amount of time you’ve spent versus the amount of “success” you are getting from the group.  How do you know when you might need to rethink about your participation in the group.  The “why” should be tagged to results.

I’ve known of people who have attended networking groups for years, pay their dues and show up each week, only to realize that the group is not netting them anything.  I’ve known of people setting up useless coffees and other sorts of meetings that were about as productive as pollen.  These are time wasters – thieves of our productivity!

As business leaders, we must guard our time.  It is one resource we have that is constantly at odds with our ability to get things done.  Ever here someone say, “I wish there were a few more hours in the day.”  Perhaps in a well-managed day, there are.  Studies have shown that it takes about 15-20 minutes for most people to get settled into an activity.  Therefore, with every distraction, we are losing up to twenty minutes of the workday.  It only takes 3 distractions throughout the day to lose an entire hour.  Six distractions takes about a quarter of your day.  In a chaotic environment, you will be seriously challenged to get much done.

Low productivity results in missed opportunities, lost revenues and the general feeling of being overwhelmed.  If you are constantly rushing to get things done, you will have the added challenge of not doing your best work and having to pay people to do the things that you should have been doing from the beginning.  It is, indeed, a vicious cycle.

Be extraordinary.  Guard your time.  You are building an extraordinary business.  Getting out from under the dandruff that will result in the early retirement of your business.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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Technorati Tags: Extraordinary Business,Extraordinary,Business Strategy,Extraordinary Leadership
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Pondering Pollen | Extraordinary Business

In Atlanta, like other cities, from March until the end of April, we are faced with one of the most debilitating repertory inhibitors: Pollen.  The pollen begins to fall, from everywhere, like a light snow, covering everything with yellow dust.  While many of us celebrate the arrival of spring, many more suffer from the onslaught of a seemingly useless enemy.

Like the pollen in our area that can rob us of appreciation for the upcoming summer months, useless tasks, activates and events can rob us of productivity in our businesses.  This is not to say that we, as business leaders, should not do the things that we enjoy.  Rather, it says that out time is limited, therefore, we should consider why we do certain things.

For example, if you are a member of a networking group, and you’ve decided that this networking group is one that you want to grow your business through, how are you measuring the amount of time you’ve spent versus the amount of “success” you are getting from the group.  How do you know when you might need to rethink about your participation in the group.  The “why” should be tagged to results.

I’ve known of people who have attended networking groups for years, pay their dues and show up each week, only to realize that the group is not netting them anything.  I’ve known of people setting up useless coffees and other sorts of meetings that were about as productive as pollen.  These are time wasters – thieves of our productivity!

As business leaders, we must guard our time.  It is one resource we have that is constantly at odds with our ability to get things done.  Ever here someone say, “I wish there were a few more hours in the day.”  Perhaps in a well-managed day, there are.  Studies have shown that it takes about 15-20 minutes for most people to get settled into an activity.  Therefore, with every distraction, we are losing up to twenty minutes of the workday.  It only takes 3 distractions throughout the day to lose an entire hour.  Six distractions takes about a quarter of your day.  In a chaotic environment, you will be seriously challenged to get much done.

Low productivity results in missed opportunities, lost revenues and the general feeling of being overwhelmed.  If you are constantly rushing to get things done, you will have the added challenge of not doing your best work and having to pay people to do the things that you should have been doing from the beginning.  It is, indeed, a vicious cycle.

Be extraordinary.  Guard your time.  You are building an extraordinary business.  Getting out from under the dandruff that will result in the early retirement of your business.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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Technorati Tags: Extraordinary Business,Extraordinary,Business Strategy,Extraordinary Leadership
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Dying Daily | Extraordinary Business

Extraordinary business leaders sacrifice, daily, to do what needs to be done

I remember hearing many, many stories about “self-made men,” and the time and energy they put into making their organization.  They talk about things like, “blood, sweat and tears,” and “decimating the competition” and that sort of thing.  Some mention luck or “the alignment of the stars,” and on and on.
Building an extraordinary business requires some concrete activities that we, as business leaders, must commit to every day.  The Bible talks about “dying daily,” which means that every day, you’ve got to commit to reaching that new standard, no matter how yesterday went.  How do you do this?  Here are some traits they shared:

  • They had clear focus and belief.  They new where they were going and believed that they could accomplish it.  Sometimes the focus was on the intangible and the belief in the unimaginable.  Nonetheless, they remained on target and accomplished the impossible.
  • They had an unwavering drive toward a specific goal.  They believed in Star Wars’ Yoda’s comment to young Luke Skywalker during his Jedi training, “There is no try.  Do or do not.”  They looked at life and business in terms of survival – if they did not wake up running and running toward the “home base,” they would be quickly consumed.
  • They have heart.  Kris Cavanaugh, in her book, “Stuck to CEO” opens with the quote from Vincent van Gogh, “The fishermen know that the sea is dangerous and the storm terrible, but they have never found those dangers sufficient reason for remaining ashore.”  Extraordinary business women and men go at it day in ad day out, despite incredible odds.  We as business owners get up every day to face impossible odds with humanity itself fighting to destroy us.  We know it.  Tomorrow, we’ll do it, again.
  • They know how to share their vision.  “Where there is no vision, the people perish,” said ancient Israeli King Solomon.  As business owners, we need to teach people to march to the beat of our drum.  However, people, by their very nature need to know, “why?” and “where are we going?”  We will only follow a leader for a short time, without a cause.  Then we are simply drifting together.
  • They learned from their mistakes.  “The man who makes no mistakes usually does not make anything at all” – William Connor Magee.  “What we call failure is not the falling down, but the staying down,” Mary Pickford.
  • The continued to grow.  Oprah Winfrey started out as a radio personality.  Over the stretch of her career, she has continued to pursue new ventures, using her now great influence to influence public opinion at times.  Once you stop growing, you begin to die.
  • They failed, got back up again and did it again.  President Lincoln was known for the number of business, personal and political failures he endured before coming one of the greatest leaders the world has known.
  • They used plateaus as stepping stones.  The US space program always said that getting to the moon was the first step in space exploration.

Getting to the next level is not for the faint of heart.  It is not for those who aren’t certain where they want to go.  It is not for those who are afraid to fail and fail, again.  It is for the extraordinary.
Be extraordinary.  Get to the next level.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Dying Daily | Extraordinary Business

Extraordinary business leaders sacrifice, daily, to do what needs to be done

I remember hearing many, many stories about “self-made men,” and the time and energy they put into making their organization.  They talk about things like, “blood, sweat and tears,” and “decimating the competition” and that sort of thing.  Some mention luck or “the alignment of the stars,” and on and on.

Building an extraordinary business requires some concrete activities that we, as business leaders, must commit to every day.  The Bible talks about “dying daily,” which means that every day, you’ve got to commit to reaching that new standard, no matter how yesterday went.  How do you do this?  Here are some traits they shared:

  • They had clear focus and belief.  They new where they were going and believed that they could accomplish it.  Sometimes the focus was on the intangible and the belief in the unimaginable.  Nonetheless, they remained on target and accomplished the impossible.
  • They had an unwavering drive toward a specific goal.  They believed in Star Wars’ Yoda’s comment to young Luke Skywalker during his Jedi training, “There is no try.  Do or do not.”  They looked at life and business in terms of survival – if they did not wake up running and running toward the “home base,” they would be quickly consumed.
  • They have heart.  Kris Cavanaugh, in her book, “Stuck to CEO” opens with the quote from Vincent van Gogh, “The fishermen know that the sea is dangerous and the storm terrible, but they have never found those dangers sufficient reason for remaining ashore.”  Extraordinary business women and men go at it day in ad day out, despite incredible odds.  We as business owners get up every day to face impossible odds with humanity itself fighting to destroy us.  We know it.  Tomorrow, we’ll do it, again.
  • They know how to share their vision.  “Where there is no vision, the people perish,” said ancient Israeli King Solomon.  As business owners, we need to teach people to march to the beat of our drum.  However, people, by their very nature need to know, “why?” and “where are we going?”  We will only follow a leader for a short time, without a cause.  Then we are simply drifting together.
  • They learned from their mistakes.  “The man who makes no mistakes usually does not make anything at all” – William Connor Magee.  “What we call failure is not the falling down, but the staying down,” Mary Pickford.
  • The continued to grow.  Oprah Winfrey started out as a radio personality.  Over the stretch of her career, she has continued to pursue new ventures, using her now great influence to influence public opinion at times.  Once you stop growing, you begin to die.
  • They failed, got back up again and did it again.  President Lincoln was known for the number of business, personal and political failures he endured before coming one of the greatest leaders the world has known.
  • They used plateaus as stepping stones.  The US space program always said that getting to the moon was the first step in space exploration.

Getting to the next level is not for the faint of heart.  It is not for those who aren’t certain where they want to go.  It is not for those who are afraid to fail and fail, again.  It is for the extraordinary.

Be extraordinary.  Get to the next level.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Sustainable Communities | Extraordinary Business

One of the mistakes that many business owners make is that they focus most if not all of their energy on the sale. They push and push and push – advertising, newsletters, webinars, talks, etc, down the throats of would be buyers, making the marketplace a virtual cutthroat alley where few dare to enter.
The problem with high-pressure sales is that the sales are often one-time, with little to no loyalty and few if any repeat visitors. While this is the tactic for sharks – consuming whatever scarce resources are available in a short amount of time – it is often not a sustainable business model.
A sustainable business model is one that embraces and participates in the communities in which they serve.  Members of the business community include:

  • The Marketplace – including customers, clients, potential clients and other businesses
  • Vendors – people who we purchase goods and services from who essentially make it easier to do our business
  • Employees – people who work for us and essentially are the driving forces behind our businesses
  • Investors – who have demonstrated and put money behind the foresight that our businesses were going to be extraordinary
  • Community – The community in which we draw all of the other members of our communities from. They might be considered the Macro Community, while the others are a subset of them, or the micro community.

In business communities, all members of the community – essentially stakeholders – are all interested in moving toward a higher level of being.

  • The Marketplace benefits by having its needs met – you provide them with a specific set of goods and services that are the right products or service at the right time for the right price
  • Vendors benefit by having you purchasing goods and services from them that you use, in turn, to provide goods and services to the marketplace
  • Employees benefit by having a job, a steady paycheck, benefits and some stability. They, in turn, help you expand your ability to take the goods and services you have purchased from your vendors, and get them to the marketplace.
  • Investors benefit by getting a return on the time and money they’ve invested. They extend your vision of providing goods and services to the marketplace by providing money to make purchases.
  • Communities benefit by receiving tax revenues as a result of the sale of goods or the payment of employees who are helping you get goods and services to the marketplace.

Without all members of the community, your business would cease to exist. In turn, the community is better off as a result of the existence of each other. As you can look at the many failed communities around you, communities wherein there is no equal exchange, shared beliefs or interests and objectives, are not sustainable communities. Therefore, it would be logical to embrace your communities.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Business growth,Communities,Market,Marketplace,Vendors,employees,investors,extraordinary business,extraordinary leadership
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Sustainable Communities | Extraordinary Business

One of the mistakes that many business owners make is that they focus most if not all of their energy on the sale. They push and push and push – advertising, newsletters, webinars, talks, etc, down the throats of would be buyers, making the marketplace a virtual cutthroat alley where few dare to enter.

The problem with high-pressure sales is that the sales are often one-time, with little to no loyalty and few if any repeat visitors. While this is the tactic for sharks – consuming whatever scarce resources are available in a short amount of time – it is often not a sustainable business model.

A sustainable business model is one that embraces and participates in the communities in which they serve.  Members of the business community include:

  • The Marketplace – including customers, clients, potential clients and other businesses
  • Vendors – people who we purchase goods and services from who essentially make it easier to do our business
  • Employees – people who work for us and essentially are the driving forces behind our businesses
  • Investors – who have demonstrated and put money behind the foresight that our businesses were going to be extraordinary
  • Community – The community in which we draw all of the other members of our communities from. They might be considered the Macro Community, while the others are a subset of them, or the micro community.

In business communities, all members of the community – essentially stakeholders – are all interested in moving toward a higher level of being.

  • The Marketplace benefits by having its needs met – you provide them with a specific set of goods and services that are the right products or service at the right time for the right price
  • Vendors benefit by having you purchasing goods and services from them that you use, in turn, to provide goods and services to the marketplace
  • Employees benefit by having a job, a steady paycheck, benefits and some stability. They, in turn, help you expand your ability to take the goods and services you have purchased from your vendors, and get them to the marketplace.
  • Investors benefit by getting a return on the time and money they’ve invested. They extend your vision of providing goods and services to the marketplace by providing money to make purchases.
  • Communities benefit by receiving tax revenues as a result of the sale of goods or the payment of employees who are helping you get goods and services to the marketplace.

Without all members of the community, your business would cease to exist. In turn, the community is better off as a result of the existence of each other. As you can look at the many failed communities around you, communities wherein there is no equal exchange, shared beliefs or interests and objectives, are not sustainable communities. Therefore, it would be logical to embrace your communities.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Business growth,Communities,Market,Marketplace,Vendors,employees,investors,extraordinary business,extraordinary leadership
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Cash is a Tool… | Extraordinary Investing

As a business leader, one of the decisions that you will continually have in front of you is how to make the best use of the cash resources you have.  If your business is one where there is a lot of business going into and out of the business, such as in a restaurant or manufacturing, your goal is probably to get the best price on the components of your goods.  If you are in a service-based industry, you are probably focused on ways to develop your business more.
In either case, the fact is that it takes money to make money.  No Aepiphanni, there.
What many entrepreneurs fail to do, however, is to try to determine what they expect to get from the money that they are investing, and when to stop an investment that isn’t producing the results that they are looking for.  For example, if you became a member of a local networking group.  Why?  Probably because everyone said that you needed to.  That membership might cost to $365 per year, or so.  The benefits might be association and visibility in this group, blah, blah, blah.
However, the reality is that you’ve been a member of this group for a couple of years and have forged a number of relationships, but very few that have actually turned into revenue for the company.  Do you maintain the membership?  From a cost perspective, probably not.  Without having a clear plan of action and clear expectations for the group, it is difficult to actually say whether you should leave or not.
Determining what you want to get out of the group is not as challenging as you might think.  What drives your business is revenues.  Relationships and visibility are great, but it comes down to cold hard cash.  So if we are talking about networking, you should attach a dollar figure to it, say monthly:

  • Client revenue per client = $1,000
  • Cost of my time to be there versus working on client work – $150*4 meetings per month = $600
  • Cost of the networking group = $300/year plus $6 meals = $25/mo plus 4 meals ($24) = $49
  • Total cost = $649
  • Out of every 10 people you meet, say you get 1 sale = $1,000.

Therefore, you need to meet at least 10 leads per month and generate at least one sale per month for the group to make sense.  Now, you could throw in additional costs such as cost of sales (collateral, time, meetings, coffees, etc) and bump your figure up to maybe $1300 per month, meaning you need to meet 40 leads and close at least 2 deals per month.
Having thought through the scenario in these terms gives you enough information to make a good decision as to whether or not the networking group is working.  Other types of investments need to take on the same thought process: what are my expenses around this event, including my hourly rate, what do I have to do in order to  drive revenue (the number of people I have to connect with in the networking group example) and how much revenue should I expect as a result.
Every decision you make in your business must be thought out this way, or you will quickly be out of business.  If you cannot determine what the return will be, then consider not making the investment until you can determine what the return will be.  Remember – your goal wasn’t just to get in business, it was to stay in business!
Be extraordinary.  Use cash as a tool.  Build an extraordinary business.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Business Decisions,Cash Flow,Investing,Growth Strategies,Planning,Relationship,Strategy,Extraordianry Business,Extraordinary Business,Management and Leadership,Small Business
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Cash is a Tool… | Extraordinary Investing

As a business leader, one of the decisions that you will continually have in front of you is how to make the best use of the cash resources you have.  If your business is one where there is a lot of business going into and out of the business, such as in a restaurant or manufacturing, your goal is probably to get the best price on the components of your goods.  If you are in a service-based industry, you are probably focused on ways to develop your business more.

In either case, the fact is that it takes money to make money.  No Aepiphanni, there.

What many entrepreneurs fail to do, however, is to try to determine what they expect to get from the money that they are investing, and when to stop an investment that isn’t producing the results that they are looking for.  For example, if you became a member of a local networking group.  Why?  Probably because everyone said that you needed to.  That membership might cost to $365 per year, or so.  The benefits might be association and visibility in this group, blah, blah, blah.

However, the reality is that you’ve been a member of this group for a couple of years and have forged a number of relationships, but very few that have actually turned into revenue for the company.  Do you maintain the membership?  From a cost perspective, probably not.  Without having a clear plan of action and clear expectations for the group, it is difficult to actually say whether you should leave or not.

Determining what you want to get out of the group is not as challenging as you might think.  What drives your business is revenues.  Relationships and visibility are great, but it comes down to cold hard cash.  So if we are talking about networking, you should attach a dollar figure to it, say monthly:

  • Client revenue per client = $1,000
  • Cost of my time to be there versus working on client work – $150*4 meetings per month = $600
  • Cost of the networking group = $300/year plus $6 meals = $25/mo plus 4 meals ($24) = $49
  • Total cost = $649
  • Out of every 10 people you meet, say you get 1 sale = $1,000.

Therefore, you need to meet at least 10 leads per month and generate at least one sale per month for the group to make sense.  Now, you could throw in additional costs such as cost of sales (collateral, time, meetings, coffees, etc) and bump your figure up to maybe $1300 per month, meaning you need to meet 40 leads and close at least 2 deals per month.

Having thought through the scenario in these terms gives you enough information to make a good decision as to whether or not the networking group is working.  Other types of investments need to take on the same thought process: what are my expenses around this event, including my hourly rate, what do I have to do in order to  drive revenue (the number of people I have to connect with in the networking group example) and how much revenue should I expect as a result.

Every decision you make in your business must be thought out this way, or you will quickly be out of business.  If you cannot determine what the return will be, then consider not making the investment until you can determine what the return will be.  Remember – your goal wasn’t just to get in business, it was to stay in business!

Be extraordinary.  Use cash as a tool.  Build an extraordinary business.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Business Decisions,Cash Flow,Investing,Growth Strategies,Planning,Relationship,Strategy,Extraordianry Business,Extraordinary Business,Management and Leadership,Small Business
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Building Relationships: Communications Strategy | Extraordinary Business

Your stakeholders are the MVP’s (Most Valuable Players) to your organization.  Without them, you’d have an interesting hobby rather than an organization that you are running.  When we refer to stakeholders, we are talking about anyone or business that stands to gain as a result of the success of your business, including:
•    Employees
•    Partners
•    Investors
•    Vendors
•    Your community
Keeping them in the loop about what is going on in your business serves to build trust, loyalty, commitment and familiarity with your business.  A communications strategy (not just a sell, sell, sell strategy) is one way to make sure that you do this.
How many emails do you get per day that are trying to sell you something?  How many “free” webinars and tele-calls and partnership offers, disguised as sales tools grace your inbox, even hourly?  Contrast that to the number of value-added items you receive.  Which are better received?
Your stakeholders would be best served by value-ads (things that would be beneficial to that stakeholder), such as those articles, introductions and podcasts that could help them do what they do, better.  Knowing that they can be in regular communication with you without being asked to purchase something helps to build trust, and encourages them to learn more about you.
On the flip side, getting involved with their organizations or them helps to strengthen the growing relationship.  You’ve probably heard those dating or relationship stories where one party spends most of their time talking about and focused on themselves.  In the same story, 99% of the time, you hear that the relationship fizzles.  It will be the same with your stakeholders: if you spend all of your time focused on yourself or your company, they get disinterested, quickly.
A strong communications strategy is balanced; it addresses all of your stakeholders, individually, it gives and receives information about them, it provides value-ads for each of your stakeholders.  It is a combination of a number of different contact methods, from broadcast to personal, and uses a number of different medium, from emails to telephone calls to e-newsletters or print newsletters to meetings to personal cards.
Your communication strategy is one of the tools that will help your business grow, exponentially.  Because it is designed as a strategy, with regular communication and follow-up, you can give yourself goals with respect to how many people you will communicate with over any certain time period, and can measure how effective your campaign is.  Since it focuses on deeper relationships with people an businesses, it will be more effective than advertising, search engine optimization, search engine marketing and a pretty logo.
Be extraordinary.  Build extraordinary relationships.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: communications,employees,vendors,stakeholders,investors,strategy,business strategy,business growth,extraordinary business,extraordinary leadership
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