stories

Narrative Memos Replace PowerPoints at Amazon | Extraordinary Business

Meetings…. UGH!  More than not, they feel like a necessary “evil” most especially when you are a part of multiple teams or a part of a large organization.  But it’s not the meeting itself that’s the problem, rather it’s more often how it’s run and in what format the information is delivered.
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5 Branding Lessons from America's Best Companies | Extraordinary Business

Do you own your brand? Maybe you designed the logo, chose a name, built a website and crafted a witty slogan, but none of that means you actually own your brand. A brand is more than a name, patent, trademark or slogan — it’s the perception of who you are and what you provide. So, essentially, it’s your customers who own your brand, not you.
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5 Branding Lessons from America’s Best Companies | Extraordinary Business

Do you own your brand? Maybe you designed the logo, chose a name, built a website and crafted a witty slogan, but none of that means you actually own your brand. A brand is more than a name, patent, trademark or slogan — it’s the perception of who you are and what you provide. So, essentially, it’s your customers who own your brand, not you.

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