Sustainable Change is Strategic – Creating a Culture of Adaptability
An organization that can change can remain competitive. Conversely, an organization that can’t change will become obsolete over time. That is the simplest description of change as a tool – it can keep companies competitive. An organization’s culture can be its biggest strategic advantage. To change means to become different. An organization that not only can change, but change consistently, has created a sustainable competitive advantage. The question then becomes, how does an organization create this sustainable competitive advantage?