strategic goals

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A Step-by-Step Approach to Successful Business Goal Setting

Strategic business goals are important achievements to make in any organizational strategy. Goals are the objectives which need to be accomplished over the set time frame of, say, one year or three years, which link directly to the initiatives and measures you take. Here are some standard goal setting examples for business leaders to consider.

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What Vs. How – Content Strategy Vs. Content Marketing

People often interchangeably use the terms Content Strategy and Content Marketing. Some people even merge the two together and call it content marketing strategy.  So what’s the difference and why does it matter? Simply put, content strategy (the WHAT) should always define the goals and the content marketing tactics (the HOW) are used to achieve those goals. Depending on the size and structure of a company, content strategy should always support the overall sales and marketing strategy and/or be aligned with the overall business strategy.
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