strengths and weaknesses

Surviving a Recession

Many of my clients, these days, are looking to me to help them find new ways to do what they do and to reach out to their clients.  They tell me that the sales process is getting longer, they need to make various cuts and that they cannot depend on their steady cash flow to bring in the clients they are used to serving.

Of course, in a recession, this is no surprise.  The problem isn’t about recognizing the problem, it’s about working through the solution.

One of the biggest questions is around “where to begin.”  That’s one of those questions that makes you kind of laugh and think to yourself…man…if it was that easy!  The question is…do I market more…do I let people go…do I change my product offerings…do I…and how do I know what to do, and when?! clip_image002

Well, the majority of the answer comes from knowing your business.  While this exercise isn’t a “quick and dirty fix” that will turn things around for your organization, it is an exercise that all business owners need to incorporate into their business model.  There are 3 internal considerations and 2 external.  The exercise:

  1. What are the basic things your business needs to survive every day? 
  2. What are the things that will allow the business to continue operating from day to day?
  3. What is your relationship with your stakeholders?  Who are they?  How are you serving them?  How are they serving you?  What is your messaging for each group?
  4. What do people think about your company – or you, if you are the company – when they think about it?  How do they envision your company?
  5. Do you have a plan for growing the organization? 

In order to navigate the tough seas of unstable economies, you need to be aware of your business – it’s capabilities and capacities.  You need to know its strengths and weaknesses and what is going on in the environment.  This is the valuable information you need in order to make good decisions about the direction for your business.  Lastly, remember that the environment is continually change – it shifts like sand, nearly every day.  While there will be some things that rarely change – your belief statements, for example, there are other items that may change, such as your vendors, economic conditions, etc.  Ensure that you have a regular practice of bringing up this list of business needs and making adjustments as your business has need.

At Aepiphanni Business Solutions, we are a Small Business Consulting Firm dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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Moving Beyond the Ordinary

“How does someone move from ordinary to extraordinary?” was the question posed to me last evening. Sure, there are lots of “one-size-fits-all” answers out there, and you could invest lots of time and energy into reading them, going to seminars and memorizing “10 Ways to…” lists. Most will be excellent and you will gain from them.

The problem is, in some cases, that being extraordinary is like being successful; it is defined by you, the individual, and it is normally in a very narrow scope. If we were talking about your business, it would be your niche. In sports, it would be your Olympic event.

Because I wish to serve my clients in order for them to be successful, I feel that I must be an extraordinary person as well. My area of expertise will be in developing passion-driven organizations, that is, business that are built around extraordinary people and their gifts.

In order for me to do so, I have to do several things:

  1. I have to be committed to it. Everything I do needs to point back to my vision
  2. I have to practice it. Every day. That means more reading, growing and thinking about it.
  3. I have to ask myself, “How can I be better?” every day.
  4. I have to permit myself to make mistakes in order to further my personal development.
  5. I have to review my mission and vision, daily, and determine how I will live it each day.
  6. I must manage my time and my energy so that I can perform and add to my current base.
  7. I must know who I am accountable to.
  8. I must capture snapshots of people who are demonstrate characteristics or traits that look like the place I seek to evolve to.
  9. I must be acutely aware of my strengths and weaknesses, gifts and abilities – not by knowledge, but by doing. I would never know whether or not I could climb a mountain if I never try.
  10. I must identify people who will strengthen me and learn to grow from people who seek to tear me down. Running away doesn’t solve problems; it makes them fester.

Once I have laid a strong foundation in myself – I know who I am, what I am about, where I am going, what I want to do and am doing it, becoming extraordinary is taking all of it and giving it to someone else. Think about what has made people extraordinary in the past – what made their stories last – what put them in the history books. It was more often what they gave away than what they did for themselves.

Aepiphanni is a Business Consultancy that provides Management Consulting, Managed, and Implementation Services to business leaders and entrepreneurs seeking to improve or expand operations. We are the trusted advisor to those seeking forward-thinking operational and strategic solutions to help them plan for and navigate through the challenges of business growth.

If you are ready to discuss how Aepiphanni can help you with business strategy, overcoming challenges to growth or any number of business solutions for your business, whether a small, growing or established company, contact us directly or submit a request for a complimentary Coffee & a Consult to learn how we can help you CREATE | DESIGN | BUILD an Extraordinary company.

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Who Are We and What Should We Do Next? SWOT Your Business!!

“Know thyself,” says Socrates. “To thine own self be true,” quotes the Bible. Do you know yourself? Do you know your business?

Where your business fits into the marketplace is one of the most overwhelming yet most important evaluations you can make in your business. Are you a market leader? Are you slowly (or quickly!) losing market share? What new policies could result in costs being cut? What are some economic indicators that could wipe your business out while you’re not looking?

While you may be aware of some or all of these, what methods do you have as part of your business model to evaluate them on an ongoing basis? How do you know when things change? How are you leveraging what you do well?

A simple tool that many businesses and consultants use is called a SWOT analysis.

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