swot analysis

Goal for 2010: Become a CEO

In a couple of weeks, we will be looking at entering the holiday season.while some businesses are ramping up for phenomenal sales, and others are preparing for their slowdown, the question for both is – are you ready?  One of my partner’s, Kris Cavanaugh at Shift, Inc., tells her clients to “Live Life on Purpose” and to “Be the CEO of Your Life,” and takes her clients through a number of steps  to shift their mentality to become CEO of their lives.clip_image002

On a  parallel track, I have to wonder: how many business leaders are truly running their businesses as though they are the CEO.  How many business leaders can talk about driving their company to achieve certain goals, continually pushing for growth in their companies and taking the reigns.  We know lots of business leaders who are in the business, have a job, and can never fully embrace the idea of running their companies.  Instead, they are just dragged along, moving and swaying with the ebbs and flows of the marketplace, making little dings and dents here and there, but never, truly, making the impact that they could.

Just imagine if they – or you, for that matter, took a few days to plan for next year – do a SWOT analysis, think about your mission, vision and values, and create some Big, Hairy, Audacious Goals for your company, meaning that they should push the boundaries of your comfort zone.  The goals should also be SMART:

  • Specific – make a lot of money is not specific.  Make $100,000 is
  • Measurable – You should be able to differentiate between what the situation looks like when you start and what it will look like when the goal is achieved
  • Achievable – While the goal should be a BHAG (Big, Hairy, Audacious Goals) they should also be reasonably achievable
  • Relatable – Having goals that others can provide you with a support system if things get tough, or feedback when things don’t go exactly the way you’ve planned
  • Transferrable – You should be able to “hand off” parts of your goals so that other people in your organization can take them on and own them

When you put dates to these goals and plot them out over the course of a year or so, you’ve got the foundation for a strategic plan.  When you take into consideration things like risk, alternate scenarios and resources, your plan can begin to have life.d  When you are driving your company instead of being driven by it, you are in a better position to quit your job and become CEO of your company.

Aepiphanni Business Solutions is a Strategy Consulting Firm dedicated to serving the needs of business leaders and executives. We specialize in helping people get into business, and stay there.  We welcome clients in the personal and professional services industries, including restaurants, catering and event planning.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].

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Technorati Tags: Business Decisions,Business Groiwth Strategies,Business Strategy,Extraordinary,Management and Leadership,Recession Buster
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Only Nine Months to Go!

So, Spring has arrived. We are moving forward into Q2, and have nothing but time and opportunity ahead of us. Nine months are left in the year. What are you going to do with it? Where do you want to be? Where do you want to go?
Well, when you created your goals, what milestones did you include? There is an article on the Aepiphanni Blog talks a little about goal setting based on a 60 second blurb by Steve Marr. It discusses the idea of moving your goals forward with the full realization that trying to do it all at one time, simply for the sake of moving things forward, is the best way to wina C&B; award (crash & burn). Have a plan.

We’ve had Aepiphannis! Several of our clients are taking mighty steps toward getting on track, solidifying their visions and planning how to move forward. We worked with them using the PASS (Path Alignment Structural System) program, to help them clarify thief vision, evaluate and align themselves, their team, company processes, systems, strategies, goals, marketing, business development, etc., around business beliefs and create a solid, sustainable organization. We are at the BHAG (Big, Hairy, Audacious Goals) stage, now. Aepiphanni’s abound!!

SWOT Your Business!
One tool you may use to help you with your goal setting is a SWOT analysis – Strengths, Weaknesses, Opportunities and Threats. Knowing your SWOT owning it will help you exploit your gifts or tools you can use in your goal setting and achievement, along with knowledge of areas that you need to plan to compensate for – internally and externally.

Consider, if you will as we head into, or are in the first quarter of the Recession of ’08- depending on your perspective and what you believe – it is important to know where you stand in the marketplace, whether you are business-owner or not. Of course, you need to do something with your evaluation once you’ve done it. For some additional insight on SWOT, take a look here.


A tool that I’ve used to help me move my goals forward is Franklin-Covey’s PlanPlus software. There is a standard XP version. However, I use the Outlook Plugin. PlanPlus gives me additional options with respect to managing my emails, tasks, projects, goals and overall time management, such as weekly planning, project management, task prioritizing and goal and compass management.

You’ll find that the tools relate, directly, to Dr. Stephen Covey’s “7 Habits of Highly Effective People,” – a book that I find worth the periodic reread or listen. The software is definitely worth the 30-day trial download – I think you’ll find it invaluable after your 30-day trail. I originally found it to be a bit buggy, but haven’t had any problems with it since removing even the memory of it from my computer, then doing a clean re-install. Support for the software is good. The Award-Winning Pocket Information 8 PocketPC/Smartphone software that accompanies it has been very good, as well.

Remember, we’ve got 9 months left in the year. Reach for your BHAG (Big, Hairy, Audacious Goals); and, tell you what: enjoy yourself. Go further, Do more, but enjoy yourself!

At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].

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Who Are We and What Should We Do Next? SWOT Your Business!!

“Know thyself,” says Socrates. “To thine own self be true,” quotes the Bible. Do you know yourself? Do you know your business?

Where your business fits into the marketplace is one of the most overwhelming yet most important evaluations you can make in your business. Are you a market leader? Are you slowly (or quickly!) losing market share? What new policies could result in costs being cut? What are some economic indicators that could wipe your business out while you’re not looking?

While you may be aware of some or all of these, what methods do you have as part of your business model to evaluate them on an ongoing basis? How do you know when things change? How are you leveraging what you do well?

A simple tool that many businesses and consultants use is called a SWOT analysis.


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