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Getting it Done…or Not! | Extraordinary Business

Measuring Effectiveness of Business Development Activities

imageAs business leaders, we are probably in the mode of trying to determine how we will get and close the next sale.  It might look like setting up a web page, purchasing an SEO and maintenance package, tweeting, blogging, posting to LinkedIn, joining other social networks and purchasing advertising.  Then sitting back and wondering what is working and what is a waste of time and money.

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Growth | Extraordinary Business

 strategy - analysis - success If you have ever posted a thought or idea on Twitter (follow me while you are there! – Aepiphanni), you can probably tell from the response that the time taken to create and post the tweet barely made am impact.  Just because you posted it didn’t make it go viral.  Because it was brilliant, thought provoking, extraordinary, even, didn’t make people re-tweet it and discuss it until it trended.  As a matter of fact, if you asked many of your followers if they’d seen it, most would probably say that they had missed it and might be kind enough to look for the next one.

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