How Are B2B Customers Different from Their B2C Counterparts?
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
Do you remember in school when your teacher told you to think about what you wanted to do when you grew up? Do you remember that she told you to write a story about it? If you remember bits and pieces of the story, you’ll remember that bits and pieces stayed with you – you added here, tweaked there, and simply got rid of some of those things. If you think about it, this was the first time you put your dream on paper. Inevitably, even if you didn’t become Hershal Walker, Mean Joe Green or Nadia Comaneci, there were some elements that went with you, be it a love for football, competition, focus or motivation.
Your business has a future with a story as well. As a matter of fact, when you started your business, you had a story about what it would look like at some point, be it when it was successful, when it made you rich or when it had its IPO (Initial Public Offering). While it seems a bit rudamentary, creating a story about your business is one of the basic steps in creating a strategy for your business. Believe it or not, with some supporting evidence, your story can help strengthen your business plan and make it something that is practical for your business!
While this may be challenging, depending on your personality and interests, this is a vital, cleansing tool that helps you think through the business planning process. Once you get started, it is something that sticks with you until you feel like you’ve gotten everything down. It helps you stay focused and avoid being distracted by naysayers. At the same time, you can begin to see how diffrerent areas of your business work together.
Here are a couple of pointers:
This, unfortunately, is only the ‘tip of the iceberg’ when working on your strategic planning or business plan for your business, but it is a start, and one that you will find of value for your business. Remember, as Dr. Steven Covey postulates, “Begin with the end in mind,” then build your strategy from there.
At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
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