How Are B2B Customers Different from Their B2C Counterparts?
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
After investing the lion’s share of cash and time to source, customize and implement the latest, greatest be-all-to-end-all solution for your company, you find that your people still aren’t using it, or at least, aren’t using it to a level where you can see a return on your investment. You don’t get it. You stand there, scratching your head, not knowing whether to scream, have one-on-one counseling, provide additional training, or just let it go.
Having done a number of CRM and Business Management installations, this is a challenge that many business leaders face when doing a software implementation. Sure – it is a good idea. If used, the solution will probably enable you to run your business more efficiently, give you some idea of predicting leads, project expenses, managing productivity and other business critical analytics. Unfortunately, this struggle is a typical change management issue, wherein different groups of people will approach change in different ways.
The challenge, at times, is that change management often takes a combination of commitment, time and money. It is not an overnight process, and typically, you can’t manage or watch over everyone’s key-strokes to make sure that people are doing the right things.
Here are a few things that you can do in order to increase the likelihood of success:
Unfortunately, there hasn’t been a single secret sauce to getting teams to adapt to a new solution. Different people have different personalities, preferences and abilities. Some will adapt right away, others will resist until you drag them out the front door. Never the less, if you have chosen your solution wisely, gotten your team on board and stick through the difficult challenges, your solution could move you just a little bit closer to building an extraordinary business.
Aepiphanni is a Business Consultancy that provides Management Consulting, Implementation and Managed Services to business leaders and entrepreneurs seeking to improve or expand operations. We are the trusted advisor to those seeking forward-thinking operational and strategic solutions to help them plan for and navigate through the challenges of business growth.
If you are ready to discuss how Aepiphanni can help you with business strategy, overcoming challenges to growth or any number of business solutions for your business, whether a small, growing or established company, contact us directly or submit a request for a complimentary Coffee & a Consult to learn how we can help you CREATE | DESIGN | BUILD an Extraordinary company.
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
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