How Are B2B Customers Different from Their B2C Counterparts?
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
I’ve interviewed numerous business owners and business leaders about their activities: how they spend their time, how much time they spend doing this or that, and what they expect to gain from it. I was expecting to hear answers such as, I spend about 3 hours per day doing business development, which might include activities such as calls, working on my internet strategy, blogging or micro-blogging. Instead, the answers received were quite vague, with responses such as “oh, some time in the evening” or “it varies” or “well, I don’t really know.” While this might be a common thread for some businesses or business owners, operating this way limits your ability to measure the value of the activity. Examples of measurable activities include:
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
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