The Leading Edge: How to Gain Competitive Advantage
Once brand loyalty is established, loyal customers usually stick around for the long-haul. But getting to that point is a tough, complex process that involves
I’ve interviewed numerous business owners and business leaders about their activities: how they spend their time, how much time they spend doing this or that, and what they expect to gain from it. I was expecting to hear answers such as, I spend about 3 hours per day doing business development, which might include activities such as calls, working on my internet strategy, blogging or micro-blogging. Instead, the answers received were quite vague, with responses such as “oh, some time in the evening” or “it varies” or “well, I don’t really know.” While this might be a common thread for some businesses or business owners, operating this way limits your ability to measure the value of the activity. Examples of measurable activities include:
Once brand loyalty is established, loyal customers usually stick around for the long-haul. But getting to that point is a tough, complex process that involves
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
Optimizing existing business processes for your company may feel like a daunting task, but it’s part of running a successful, forward-thinking business. Perhaps you’re a
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