Aepiphanni’s First Clutch Review
Aepiphanni Business Consulting has helped small and medium enterprises to find a foothold in their relative industries and transform into businesses with high operational efficiency.
Recently, I was in the market for a new mobile phone because mine had been stolen. Working through my provider’s website, I was somewhat irritated because I couldn’t find exactly what I was looking for at a price I was willing to pay. I ended up stopping by the store, just to see what phones they might have in stock, just in case.
When I arrived at the store, I was approached by a sales person, who listened to my needs and concerns before beginning to make recommendations. “For informational purposes” he showed me several of the latest and greatest items so that I could begin to benchmark capabilities.
Interestingly, I learned that most people in the store had a phone that I’d seen several times and glossed over because it hadn’t been marketed nearly as much or as well as some of the other brands. I learned, however, that the device is actually faster and runs better than devices costing twice as much and 80% of the people employed at the store used that phone.
That speaks volumes. However, I was skeptical. It simply didn’t make sense. Regardless, I purchased, it after being assured that if I didn’t like it, I could exchange it. It hasn’t left my side, since.
Thinking about this, I realized, as you probably have experienced, as well, that there was a misalignment between the product and the promotion for the product, which essentially undermined the company’s sales of the product. Which seems crazy.
It would seem as though a product as great as this one is deserves more attention. A lot more attention. It seems as though if the company had told the world that “the next big thing is already here” or that “Loving it is easy” instead of “the new phone”, it might have been greeted with greater trust and me, the consumer, would have had more confidence in purchasing it.
Oy vey.
As small business owners, you have great products and services that you are bringing to the marketplace. Whether the offering is education, an experience, creative services or building something, consumers of your offerings cannot do so if they don’t know you exist, don’t understand what you are offering or have no way of determining if they can trust what you say or not. Since you intend to stay in business – and probably grow the business, evaluating the alignment between your messaging and positioning and your product is essential.
Here are a few questions you may wish to use to evaluate your offerings to see if you are undermining them:
Most business owners want to build and extraordinary business – one that well organized, stands out in the marketplace, produces innovative offerings, has a good reputation in the community and allows them to consider themselves as successful. Your business is built around your product. Therefore, don’t undermine them. Think in terms of giving your product and your company the best opportunity to be successful. Give that audience a clear, compelling understanding and belief about what you are offering and why you are the ideal vendor of that product, build trust in your company, and follow through with it.
Rick Meekins is the Managing Consultant at Aepiphanni, a Business Consultancy that provides Management Consulting, Implementation and Managed Services to business leaders and entrepreneurs seeking to improve or expand operations. We are the trusted advisor to those seeking forward-thinking operational and strategic solutions to help them plan for and navigate through the challenges of business growth.
If you are ready to discuss how Aepiphanni can help you with business strategy, overcoming challenges to growth or any number of business solutions for your business, whether a small, growing or established company, contact us directly or submit a request for a complimentary Coffee & a Consult to learn how we can help you CREATE | DESIGN | BUILD an Extraordinary company.
Aepiphanni Business Consulting has helped small and medium enterprises to find a foothold in their relative industries and transform into businesses with high operational efficiency.
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