
How Are B2B Customers Different from Their B2C Counterparts?
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
A minister once said to me, “You can’t MAKE time to do something. There is no “extra” time you can run down to the corner and pick up. You have to TAKE time.” Interestingly, one of the heroes of the Bible, King David, prayed for the ability to “guard his time so that he might grow in wisdom,” or use his time wisely…so the concept of “too much to do, too little time” is nothing new…something people have struggled with even before our technology-driven culture.
Many, if not all of my clients tell me that they experience the same “phenomenon” – the idea that they cannot get everything done. Well, it seems that there is no upside to this idea. Think it through:
And on and on. The negative effects that stress has on our minds and bodies also impacts everyone around us – including customers, vendors, employees, our families and friends. Can we afford not to do something about this? If there was a very simple solution that required a relatively short time investment that led to a long-term solution, would you consider it for the sake of your family, friends, business and YOURSELF?
While working on an MA in Organizational Development, we began to touch on the idea of chaos, and working in an environment that was completely unpredictable. What comes to mind of something that works in the world of chaos is – a bowling alley. Think about the idea that the machine:
Think about it…how does this happen? Processes and systems are set in place to handle all of this chaos, efficiently. Processes are created so that when certain things happen, other things will happen automatically. Systems are a bunch of processes working together. Think of it like your computer system. There are disk drives, memory, the monitor, etc. that make up the computer system. A process, in this example, would be the act of putting a CD or DVD in the disk drive. Something will happen as a result – the disk will begin to spin, an LED will come on at the front of the drive, and a program will tell the computer that it has to do something, like ask you what to do, play a DVD or a CD.
What would happen if you designed processes and systems for your business – a certain set of steps that you do each day, week or month of things that you can do, and a specific set of steps that have to be taken when different things happen within your business. For example, when a potential client approaches you, the process you probably already have in place kicks into gear. Creating a process can be as simple as documenting the things that you already do. Writing it down will give you a chance to think it through, and maybe update or make adjustments to the process, constantly improving or updating it. But you can’t make time to create these, can you? That’s right…you have to take time to work these out, but the investment is well worth it.
This is what we do at Aepiphanni Business Solutions, all day, every day. We help business owners get to where they want to be with their businesses. We specialize in creating processes, systems and strategies, empowering you to get the things done that you’ve wanted to do. We would love to help you, and would be happy to help you find a way to get beyond your obstacles. If you have any questions, call me, Rick Meekins, at 678-265-3908, for a free half-hour consultation. Take a look at our website and see for yourself where you could be.
To give back to the small business community, we have developed the Business Catalyst Program to help you retrench, move your company forward, and bridge the gap from where you are today to where you want to go.
We still have a few spots left for the catalyst program. Register through this link, then once we review your application, we’ll let you know if your business qualifies for it.
Four Key Characteristics That Differentiate B2B Customers from Their B2C Peers
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