Rick Meekins is the Managing Partner at Aepiphanni, a Business Consultancy, an Atlanta, GA based small business consultancy that provides Management Consulting, Implementation and Managed Services to business leaders and entrepreneurs seeking to improve or expand operations.
Carving the Elephant | Extraordinary Business
PEP assessment on the businesses (or people) you’ve worked with in the past, you would probably find that the personality or company culture that you worked best with in the past are similar – like or complimentary to your own. You will probably find that your business will have a hard time relating to businesses that have certain types of company cultures. Your final test will be the most important – does the market you are targeting have a need, whether realized or not, and the ability to pay? While you as a business leader may run into the first more often then the second, the second is usually the deciding factor, which, for some people, surpasses all other criteria listed above. Like carving an elephant, carving out your target market is a matter of knowing what to carve away from the rest of the world. Being able to articulate a specific target market – where they are, why they do business with you, what their needs are and that they can pay – is an essential element to your business now and in the future. Being able to identify them means that you can predict and provide solutions for their needs as they arise. Be extraordinary. Carve elephants. Know your target market. Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses. We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services. As always, we welcome your comments, thoughts, questions and suggestions. If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected]. Regardless, once you’ve