Business Development

  • Covid-19 Survival Tips & Lessons from the Small Business Community

Covid-19 Survival Tips & Lessons from the Small Business Community

If you do a search on the topic “small businesses and the coronavirus pandemic,” you’ll find there are hundreds of thousands of articles, images and videos sharing stories, providing encouragement, offering lessons learned, and supplying turnaround strategies for the small business community. Each one provides a different perspective and different nuggets of valuable advice
We, at Aepiphanni Business Consulting, not only own a small business — our entire client base are small business owners that we help become extraordinary leaders and companies. With that in mind, we would like to share our unique insight of experiencing the coronavirus pandemic on two fronts: inside our own business and how we supported our clients through their Covid-19 pandemic challenges.
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  • The Impact of Small and Medium-sized Businesses

An Economic Force – The Impact of Small and Medium-sized Businesses

In 2019, the U.S. Small Business Administration recorded a total of 30.7 million small businesses in the United States. This translates to small businesses making up 99.9% of American businesses. On the other hand, medium-sized businesses are making their own economic impact. The Government of Canada found that 21,926 of all Canadian companies (or 1.9% of Canadian firms) were medium-sized businesses.

While many may have their attention on Fortune 500 companies, these statistics prove that SMEs (Small to Mid-size Enterprises) help drive the economy of any nation forward. But what are the exact contributions of small and medium-sized enterprises? In this article, we list three specific impacts and how SMEs became an economic force to be reckoned with.

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Efficient Communication During COVID-19

How to Communicate with Your Clients Effectively During the Coronavirus Pandemic

Regardless of whichever industry your business may be in, COVID-19’s impact across business globally has been felt heavily. Clients are also looking at how their favorite brands and businesses are reacting to the crisis, and what they’re doing especially for their customers.

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The Importance of Customer Engagement in Marketing

To succeed in digital marketing, you must use multiple channels of marketing such as your website, social media platforms, paid advertisements, etc. There have been significant changes in the way marketers approach consumers.  No longer can you treat all consumers in the same way with the same kind of marketing message. Creating multiple messages for a single campaign across various channels might increase the chances of grabbing the attention of targeted consumer groups.  But it still left marketers yearning for more because mass messages only addressed specific consumer groups and not individual consumers.

That led to the development of a new approach in marketing that focuses on consumer or customer engagement with the brand by communicating with them on a personal level.

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Five Ways to Upgrade Your Business Development Strategy

When it comes to growing your business at a steady yet consistent pace, improving your business development strategy is crucial. Adaptability and perseverance are key traits for business development due to changing corporate dynamics and constant innovation in the digital stratosphere. Infusing these qualities can bolster your business development process. You can also seek small business consulting professional for this purpose.

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How to Strategically Tackle an International Business Opportunity

There are various points during the growth of a business that typically prove quite challenging — making the first sale, earning the first advertiser, forming the first partnership, to name a few. It all comes down to breaking new ground: doing something unprecedented, with little to no relevant experience and mostly determination and enthusiasm to get you through.

When an international business opportunity presents itself, it’s likely to be a step up in terms of challenge, presenting both literal and figurative gaps to overcome. Pass the test with flying colors and you’ll expand your skill set, impress those around you, and prime your company for exciting new deals down the line. Get it wrong, and you might be left waiting for another chance.

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The Advantages Of Ecommerce For Web Based Businesses

Ecommerce development has created a brave new world for various businesses. The days of relying strictly on a brick and mortar location to drive revenue have come and gone. Now, the top web development companies provide their clients with the necessary ecommerce development assistance. The advantages that are associated with ecommerce are numerous.

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A 10-Point Checklist for Global Business Expansion

Transforming your business into a global venture can be a lucrative and appealing endeavor. Plenty of entrepreneurs would risk taking this chance; however, it is vital to understand that taking your business global may prove to be a treacherous and frustratingly daunting experience if you are not prepared and careful.

There’s a lot to do – researching a new client base, learning and adhering to new standards, laws and regulations, searching for reliable and trustworthy global partners, and familiarizing yourself with the local traditions and culture just to name a few.

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Attracting New Customers: How Entrepreneurs Can Draw in Business and Keep it

Attracting new customers when you’re in e-commerce — especially when you’re new to the field — can take a lot of time and patience; something you may be short of when trying to build a company from the ground up. The key to finding success doesn’t lie with any one practice. It takes several parts moving together to make a business that works, which means you’ll need to think five steps ahead at all times. Not only do you need to find new customers who are looking for what you’re selling, you also need to find a way to keep customers coming back.

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