Products and services

creating service offering as a product

Your Customized Service as a Product

Products and services

Your Customized Service as a Product

By Rick MeekinsMay 12, 2020No Comments

Your Customized Service as a Product – The Secret to Earning Customer Loyalty

Normally when you think about a product versus a service, you think about 2 different things:

  1. A service is something that you get that provides you with immediate, but not lasting value. It is intangible, meaning that you cannot pick it up and touch it or view it.
  2. A product is something that generally has durable value – or is something you will enjoy for a while. It is also something that is tangible.

For example, when you get your hair cut, you’ll look fantastic for about a day. After that, you’ve got to start maintaining it, so the immediate value you got from the haircut is not durable. On the other hand, if you purchase a mobile phone, the value you get out of it will remain as long as you use the phone.

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product lifecycle

Digital Product Life Cycle Management

Products and services

Digital Product Life Cycle Management

By Fatima MansoorOctober 10, 2019No Comments

Digital Product Life Cycle Management: Is It Right for Your Company?

With the continual rise of innovation in digital technology, there are plenty of factors surrounding product innovation which businesses are desperately trying to adopt and implement. They are constantly looking for better and more effective ways to launch products.

According to a detailed and insightful McKinsey article, plenty of research and development teams that manufacture industrial goods and products become adversely affected by fixed or traditional factors of their approach.

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product management

How Steve Jobs’ Product Management Took Apple to World’s Most Valuable Company

Products and services

How Steve Jobs’ Product Management Took Apple to World’s Most Valuable Company

By Fatima MansoorApril 23, 2019Comments Disabled

How Steve Jobs’ Product Management in the 90s took Apple from Nearly Bankrupt to World’s Most Valuable Company

A business is ultimately defined by its products and services. As such, product management is one of the crucial skills every business leader should master.  A perfect example of this is Steve Job’s brilliant product management that rewrote Apple’s fate.

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new product

3 Tempting Ideas that are Potentially Disastrous for Your New Product

Products and services

3 Tempting Ideas that are Potentially Disastrous for Your New Product

By Fatima MansoorApril 09, 2019Comments Disabled

Giving birth to a new product idea, developing it, designing it and launching it can envelope a dizzying and daunting array of steps. The amount of time you invest in each step relies on which one you give more preference to – rapidly manufacturing the product or taking your time ensuring top quality. However, it is also a truism that in a majority of cases, you may have to pick either. And this compromise can either make or break your product launch.

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develop new product

5 Signs You May Need to Develop a New Product

Products and services

5 Signs You May Need to Develop a New Product

By Fatima MansoorApril 24, 2018Comments Disabled

It’s easy to find information on how to build new products. For instance Ivan Kan, Co-founder of crowdfunding marketing agency Crowdcreate, talks about making products that people want. But often there’s an oversight regarding when you need to develop a new product. You need to recognize when to do so, sooner rather than later. Let’s look at 5 signs that you should watch out for.
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More Than Great Products | Extraordinary Business

Blog, Products and services

More Than Great Products | Extraordinary Business

By Beth BowlingApril 11, 2018Comments Disabled

More Than Great Products: A Journey to Product/Market Fit

We all want to be the first to introduce a new product to the market. We dream of being the creative genius that brings the next best thing to market and makes a fortune. But lightbulb moments come and go, and if they don’t fit into today’s consumer needs like a puzzle piece, they’re worthless.
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better brand

Better! | Extraordinary Business

Business Development, Products and services

Better! | Extraordinary Business

By Rick MeekinsMarch 23, 2016Comments Disabled

Intentional Steps to Building a Better Brand

As a business owner who has been around for a while, you are good at what you do. No question about it. Your company wouldn’t still be around if you didn’t. Question for you: What makes your company good? What makes it great? What makes it better than the competition?

How many times have you received a marketing message wherein a company or their products claim to be pretty good, adequate or good enough? Probably not too often, or at all. Perhaps there might be the company that claims to be the cheaper (think “knock off!”) version of a very expensive item or brand, but even they describe their products as “just as good without the price tag.”

Question is: What is better? How does a company present itself as truly better? [···]

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better brand

Better!

Business Development, Products and services

Better!

By Rick MeekinsMarch 23, 2016Comments Disabled

Intentional Steps to Building a Better Brand

As a business owner who has been around for a while, you are good at what you do. No question about it. Your company wouldn’t still be around if you didn’t. Question for you: What makes your company good? What makes it great? What makes it better than the competition?

How many times have you received a marketing message wherein a company or their products claim to be pretty good, adequate or good enough? Probably not too often, or at all. Perhaps there might be the company that claims to be the cheaper (think “knock off!”) version of a very expensive item or brand, but even they describe their products as “just as good without the price tag.”

Question is: What is better? How does a company present itself as truly better? [···]

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product development

Product Development – Follow the Plate

Products and services

Product Development – Follow the Plate

By Rick MeekinsMay 07, 2015Comments Disabled

How a good product development process can save you time, productivity and money

Over the past 10 years, nearly all of our clients have been entrepreneurs – people who spotted needs in the marketplace and built companies to meet those needs. So, by nature, we all – myself included – constantly think of new ways to sell more stuff – products or services. Based on experience, my guess would be those in the restaurant industry that run their own stores or have the flexibility to be creative must be masterful at this due to the need to come up with some new menu items that will sell nearly every day.

If you think about it, restaurateurs have to be good at this or they subject themselves to losing a lot of money, quickly. When they commit to a special, they are immediately investing ingredients and time into the development of the menu item without necessarily being able to get the investment back. So while the cost of a plate might be 1/4 – 1/3rd of the price of the product (raw goods) the time associated with developing the item adds additional costs.

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