So You Want to Create a New Widget, huh?
Whether you are planning to offer a new product or a new service to your audience, there are going to be a few things you are going to need to reconcile with before you get started.
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Your Customized Service as a Product
Your Customized Service as a Product – The Secret to Earning Customer Loyalty
Normally when you think about a product versus a service, you think about 2 different things:
- A service is something that you get that provides you with immediate, but not lasting value. It is intangible, meaning that you cannot pick it up and touch it or view it.
- A product is something that generally has durable value – or is something you will enjoy for a while. It is also something that is tangible.
For example, when you get your hair cut, you’ll look fantastic for about a day. After that, you’ve got to start maintaining it, so the immediate value you got from the haircut is not durable. On the other hand, if you purchase a mobile phone, the value you get out of it will remain as long as you use the phone.
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Digital Product Life Cycle Management
Digital Product Life Cycle Management: Is It Right for Your Company?
With the continual rise of innovation in digital technology, there are plenty of factors surrounding product innovation which businesses are desperately trying to adopt and implement. They are constantly looking for better and more effective ways to launch products.
According to a detailed and insightful McKinsey article, plenty of research and development teams that manufacture industrial goods and products become adversely affected by fixed or traditional factors of their approach.
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How Steve Jobs’ Product Management Took Apple to World’s Most Valuable Company
How Steve Jobs’ Product Management in the 90s took Apple from Nearly Bankrupt to World’s Most Valuable Company
A business is ultimately defined by its products and services. As such, product management is one of the crucial skills every business leader should master. A perfect example of this is Steve Job’s brilliant product management that rewrote Apple’s fate.
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3 Tempting Ideas that are Potentially Disastrous for Your New Product
Giving birth to a new product idea, developing it, designing it and launching it can envelope a dizzying and daunting array of steps. The amount of time you invest in each step relies on which one you give more preference to – rapidly manufacturing the product or taking your time ensuring top quality. However, it is also a truism that in a majority of cases, you may have to pick either. And this compromise can either make or break your product launch.
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5 Signs You May Need to Develop a New Product
It’s easy to find information on how to build new products. For instance Ivan Kan, Co-founder of crowdfunding marketing agency Crowdcreate, talks about making products that people want. But often there’s an oversight regarding when you need to develop a new product. You need to recognize when to do so, sooner rather than later. Let’s look at 5 signs that you should watch out for.
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More Than Great Products | Extraordinary Business
More Than Great Products: A Journey to Product/Market Fit
We all want to be the first to introduce a new product to the market. We dream of being the creative genius that brings the next best thing to market and makes a fortune. But lightbulb moments come and go, and if they don’t fit into today’s consumer needs like a puzzle piece, they’re worthless.
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Business DevelopmentProducts and services Read More
Better! | Extraordinary Business
Intentional Steps to Building a Better Brand
As a business owner who has been around for a while, you are good at what you do. No question about it. Your company wouldn’t still be around if you didn’t. Question for you: What makes your company good? What makes it great? What makes it better than the competition?
How many times have you received a marketing message wherein a company or their products claim to be pretty good, adequate or good enough? Probably not too often, or at all. Perhaps there might be the company that claims to be the cheaper (think “knock off!”) version of a very expensive item or brand, but even they describe their products as “just as good without the price tag.”
Question is: What is better? How does a company present itself as truly better? [···]
Business DevelopmentProducts and services Read More
Better!
Intentional Steps to Building a Better Brand
As a business owner who has been around for a while, you are good at what you do. No question about it. Your company wouldn’t still be around if you didn’t. Question for you: What makes your company good? What makes it great? What makes it better than the competition?
How many times have you received a marketing message wherein a company or their products claim to be pretty good, adequate or good enough? Probably not too often, or at all. Perhaps there might be the company that claims to be the cheaper (think “knock off!”) version of a very expensive item or brand, but even they describe their products as “just as good without the price tag.”
Question is: What is better? How does a company present itself as truly better? [···]