AepiphCONVRG: Digital Strategy, Production & Management that Gets Results
Regardless of where you are in your business lifecycle - Small, Growing or Established Businesses, social media marketing can be one of the most cost-effective methods of getting your offering in front of new leads. As a firm that is driven to make our clients successful, we have developed AepiphCONVRG - a flexible integrated social media-driven digital marketing approach designed from the ground up to help businesses pursue and achieve specific goals.
AepiphCONVRG is a strategic approach to leveraging the internet - social media, content marketing, pay per click marketing, websites and SEO that leverages our strategic team approach and commitment to continually raising the standards and improving the tools that we use to helping our clients achieve their marketing goals. As a result, our results have consistently out-performed the market.
AepiphCONVRG as a stand-alone offering or as part of an existing engagement through the Aepiphanni360 program.
Digital Marketing Solutions
You Need a Digital Marketing Team that Drives for Results
It is one thing to set up a marketing plan or program and execute it without having specific business objectives in mind. You might have consistent activity and messaging, attractive images and a great Profile page. Or you might have a lot of volume and the "optimal mix of messaging." But if you don't have a strategic approach, you can't do much in the way of results.
You have to have the answers to the following questions as they will serve as direction toward your goals:
- Why are we using this profile
- How many messages should go out over what time period?
- What is the best content for my audiences in order to achieve my goals?
- How much of my own content should I be producing versus sharing what would be interesting to my current and future audience?
- Should I do ads? If much, how much should I spend and on which profile?
- How do I get leads from my social profiles?
- How do I convert them?
- How should I expect this to impact my business as a whole?
As a Business Growth Consulting Firm, we are driven by strategy and we are driven by the numbers. We understand establishing goals and creating and launching a plan to achieve them. We get that no plan and no strategy is worth its weight without clear a clear understanding of the market field - if you intend to win. If your goal is to be extraordinary.
Whether your goal is for brand presence, lead generation, content distribution, to have an active voice in the community, at the end of the day, it's all about RESULTS.
This is how we do Digital Marketing
Short and sweet: we use the Aepiphanni Process.
- Assess and analyze information about you and your customers
- Create goals and a strategy
- Model requirements to achieve the goal(s)
- Plan and implement
You'll be assigned a social media team that is made up of you or your representative(s) and people from our team with different expertise and responsibilities, kind of like a race car pit crew. Each member of the team is responsible for and contributes to its success. Each is responsible for looking for opportunities to improve your program's performance. Each is committed to your success.
We use a variety of tools and tactics dependent on your needs including:
- Social Media Platform Design
- Social Media Posting
- Content Creation and Distribution
- Boosted Posts
- Search Engine Marketing
- Social Media Campaigns
- Landing Pages
Your company's approach will be unique to you, how you do business and what your goals are. Every approach is unique to the company we work with and we hold ourselves accountable for achieving the goals that have been established.
Your Social Media Marketing Team is Your Ace in the Hole
If you want to win, you've got to have a team committed to it. We've assembled a team of professionals who are committed to achieving your goals.
On your team:
- Account Manager - the person who interfaces with you between you and the content team
- Digital Strategist - creates different strategies base on goals for all digital tools
- Social Media Analyst - creates and distributes posts for your different platforms - Facebook, Twitter, Instagram, Google+, etc.
- Social Media Community Managers - engage with your audiences
- Content Developers - create original content to use in content marketing strategies
- Website Developers - develop websites and landing pages to drive traffic to
- Pay per Click Managers - create and distribute ads on the social networks and search engines
- Designers - create designs for ads, icons, logos, websites, landing pages and layouts for printed materials
Yep. It's an All-Star Team. Whether we will only need a few or the whole team, we are ready when you are.
Why Work with Us?
We've developed our program specifically for these markets in order to give them the tools that they need in order to be successful in a cost-effective manner. It isn't a high-volume model. It's not a kid in the basement model. It is a model that we've crafted over the past five years, constantly adjusting and improving before taking it to market.
We've done this for a while. In 2005, one of our first clients was seeking a digital presence through a website. As digital capabilities evolved, we have worked hard to keep our clients abreast of the latest and greatest technology and tools. Now, instead of working with other firms, we've chosen to let firms take advantage of our knowledge and experience.
We don't "set it and forget it." The market, tools, and capabilities are constantly changing. It is our job to evolve with the market and provide you with solutions to beat your competition.