Take the Leap: Making the Digital Transformation

Transitioning Your Company from the Past to the Present

Transitioning your company into the digital age can seem like a daunting task, but it is a necessary one.

Successful digitization of your business requires four key elements, among many others, to modernize outdated marketing methods.

They are

a) create or enhance your company’s website

b) take advantage of automated marketing tools such as SMS marketing, customer surveys, feedback emails, and newsletters through marketing automation platforms like MailChimp

c) streamline your digital marketing strategy by hiring a social media coordinator  and

d) create engaging, relevant, online marketing content for your readers.

Build or Update an Existing Website

Make sure your landing page is pristine with a clear call to action on every page. A website lends credibility to your business and boosts your online presence so potential clients will take you seriously. A clean, well-designed website increases your visibility to both potential and existing clients. Remember – the goal is to reach as much of your target market as possible.

An expertly crafted site also gives your company an edge over the competition…or at the very least, levels the playing field with other businesses that specialize in your niche. According to a business article in Entrepreneur magazine, author and creative lead Brian Miller explains why a website can make or break your business: “Without a website, clients could be going to a competition. It’s vital to position your business as the industry authority.”

Use Marketing Automation to Your Advantage

Marketing automation tools and software are the wave of the future for every business. With the click of a computer mouse, you can send out hundreds of emails into cyberspace that reach your intended recipients in a matter of seconds. This lightning speed is made possible by marketing automation software and platforms like MailChimp and SurveyMonkey.

Additionally, SMS marketing is another effective tool to have in your stack. SMS (short message service) marketing allows businesses to send promotions to customers via text messages. According to a recently published article on Salesforce.com, “Marketing automation lets you implement a digital marketing strategy without having to manually press ‘send’ on each and every email, message, campaign, or post you create.”

Our society is the most technologically advanced we have ever been—let’s make the most of it. Automate your company’s newsletters and customer surveys through marketing platforms. Automation lowers the cost of services while optimizing the number of customers reached, building more revenue in a fraction of the time.

Post to Your Social Media Pages

Optimize your current content marketing strategy by hiring a social media manager. Hiring a social media manager or coordinator ensures your business consistently posts relevant content to your social media pages. To stay digitally relevant to consumers, you should share original content from your business’s website such as blog posts, events your company may be hosting, and the products and services you offer.

Create Engaging Content

Engaging marketing content builds trust between the agency and client, drives loyal customer relationships, and promotes a business’ online brand presence. Great articles are conversational and make you relatable to your client base. They also generate new leads and build traffic flow to your company’s website.

Simply put, extraordinary content establishes brand loyalty. A genius method to market content for your brand is through regular consistent blog posts. Blog posts demonstrate your knowledge and authority in your agency’s area of expertise.

In HubSpot, a recent article entitled “10 Benefits of Consistent, High-Quality Content Marketing” put it this way: “Your content should demonstrate your expertise in your field and provide valuable answers to your audience’s questions.” Content marketing bridges a relationship gap between you and your customers, and is another key strategy to digitizing your business.