Small Business Strategy

Out-think your competition to CREATE | DESIGN | BUILD an extraordinary business

Are you ready to get your company out of the rat race of doing the same things over and over, fighting for customers, in endless price wars and investing in semi-effective marketing? Are you ready to understand where your company is in comparison to your competitors and how to get beyond them?

If so, you are ready for business strategy.

Your company can be more successful. Period. Our approach to strategic planning will provide you with options and tools to make good, informed decisions, with understanding of the risks and possible outcomes.

Many business owners limit their company’s capabilities by not taking the time or committing the resources to grow their companies. They might say that they don’t have the time or the money or the people to do any planning.

However, our experience has been that if you invest in planning before growth, you may find that opportunities exist that you never imagined.

When you are ready, we are ready to serve you. We exist to help business leaders like you CREATE | DESIGN | BUILD an extraordinary business.

Click here to contact us to learn more about how we can help your company or join us for a Coffee & a Consult to discuss your unique business challenges and how we can help you address them.


Strategies to Gain Overall Advantage in the Marketplace

business-strategyWhen you think about the vision that you had for your company when you started it, have you achieved it?  If not, why not? If so, what’s next?

Strategic planning for your company focuses on what is next for your company and how to get there.  In a competitive sense, it focuses on how you will leverage what your company does best to beat out your competitors, whether a year from now or five years from now. Our goal with strategic planning is to help you find that blue sky wherein your company can gain market share and charge the prices that will allow you to maximize your profits, whether that is a kink in your competitor’s armor or an unexplored opportunity in the marketplace.

Strategic planning is foundational for organizational growth. It helps you determine what resources your company will need and options for attaining them, what direction your company will grow in, and what challenges you will need to overcome. Any company that is serious about growth needs to commit to the development of a plan that will outline the direction of the company.

Learn more about what a strategic plan can do for your company, or how we can help you build one by contacting us or register for a complimentary Coffee & a Consult


Connect Your Customers to your Company

school-principalHave you ever wondered why your marketing isn’t getting you the results you want?  Do you want to have a marketing plan that will be more effective than what you have done in the past? Do you understand why your clients buy your products and services? Is it the product? Its price? Availability? Your marketing message?

Your marketing strategy is the key to showing you the best ways to go to market with your product or service, or even what products or services to develop. It shows us what marketing vehicles to use, how much to invest and who to target, making your investment in your marketing activities as precise as a sharpshooter at a target.

Take the first steps toward rolling out a set of marketing tools that will allow your company to pursue and achieve goals. Contact us or register for a complimentary Coffee & a Consult.


Strategies to Attract New Business

ConsultantThe goal is simple: figure out how to leverage your business model, your products and services, your sales and your marketing to increase revenue and profit. That’s it.

This combination of components addresses everything your customers or clients experience. Not understanding the impact means that you don’t know why your customer is buying – or isn’t buying, which means that you are missing out on revenue.

Our business development practice will work with you to help find the best solutions to make your company stand out in your marketplace.  Learn how your company can leverage its resources to gain marketplace advantage. Contact us or register for a complimentary Coffee & a Consult to learn more.


Strategies to Keep Your Customers

shoppingIf BizDev focuses on the changes that the business should make in order to attract more sales, the Customer Strategy is the experience customers have when interacting with your firm, beginning with the initial call, marketing or recommendation all the way through the sales process, product or service delivery and follow up.

Why is this important? Creating a customer experience versus leaving it to chance means that you have a process that you can measure and tweak in order to get the results that you desire.

Why is it a strategy? Because you are using it to outmaneuver your competitors to gain visibility, market share and brand reputation. Where other firms might focus on price, position or distribution, it is the customer’s experience that will justify their willingness to go a little bit further, pay a little bit more and look a little harder for the value you have created for them.

Learn more about how your company can build a customer strategy that will give you a strategic advantage in the marketplace. Contact us or register for a complimentary Coffee & a Consult.


Strategies to Grow Your Company


When your company is serious about growing, you will want to invest in a growth strategy.  A growth strategy is the framework that helps you determine the best path for growing your business, whether increasing the number of customers you can sell, duplicating what you are doing in other markets – foreign or domestic, or licensing what you do to other people through licensing or franchising.

Business growth doesn’t happen by accident. Careful planning will ensure that you are making the best use of your resources, have access to enough resources and are driving the company forward. Not having a strategy is like baking a cake without instruction; while you might have the right ingredients, you are very likely not to be successful at it.

Contact us to learn how we can help you get from where you are to where you would like for your company to be. Or join us for a complimentary Coffee & a Consult.