Rick Meekins is the Managing Partner at Aepiphanni, a Business Consultancy, an Atlanta, GA based small business consultancy that provides Management Consulting, Implementation and Managed Services to business leaders and entrepreneurs seeking to improve or expand operations.
Extraordinary Business: Just Eat It!!
When someone presents a three year old with fresh vegetables, many times, the child will push it around the plate, play with it and perhaps even mash it up. But more than likely, it won’t make it down the passageway behind the teeth. Parents, who (typically) understand the nutritional needs of a three year old, have been known to launch into the battle, ultimately telling that three-year-old, “Just Eat It!!”
Many business leaders take on the same mentality when dealing with their customers and clients. This could be in customer service, product or service delivery, branding, marketing, networking, etc.. Whatever process is required is created without consideration for the end user, other than having and understanding (or a feeling) that they should buy it, use it, love it, and tell five people.
Obviously, this is not smart business. As a matter of fact, just the opposite is true. J. D. Power III, Consumer Reports and other companies have built successful businesses out of helping consumers choose the best product or service for their money. While many goods and services do fly below their radar, it often takes one bad review to damage a company brand.
Consider this: typical consumers are not screaming three-year-olds – who many parents often give in to. No matter how much your tell them to “Just Eat It!!” you are fighting a losing battle.
Build an Extraordinary company: Listen to your consumers.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses. We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services. As always, we welcome your comments, thoughts, questions and suggestions. If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].