In a post called Surviving, Sustaining or Succeeding, the importance of driving your business toward a specific vision, and the impact of the way business leaders think about their businesses are emphasized. While it is important to think about your business in terms of succeeding – and moving deliberately in that direction, at the same time, it is important not to operate from the mentality of scarcity.
Scarcity says that while we are willing to make certain contributions toward growing the business, we keep very tight reigns everything and spend more time trying to figure out how to “get over” or “make a deal”than actually making money. For clarity – when I say “make a deal,” I am not talking about creating a win-win scenario, I am talking about pushing someone into a position wherein they will give you want you want but at a price that is putting them into “survival mode.”
The problem with working from scarcity is that business leaders that operate from there actually limit their business’s growth. For example, say you ran a company that needed a website. There are a number of options when building a website:
- You could build it yourself
- You could get your nephew to build it
- You could hire the cheapest guy in town to build it
- You could hire the professional with a track record that understands how to leverage the internet so that your website becomes central or a significant part of your business
Considering the fact that most people will go to your website either upon meeting you or when they are looking for you, it would seem that your website needs to properly represent your company, and have copy that articulates what you can do for your clients or customers and finally, have some compelling reason to make them convert
from browsers into purchasers.
suggests that you go the cheapest route possible, meaning that you will build it yourself, or invest as little as possible to get something
on the internet. What this means is that for right now, you will keep more money in your pocket, and you’ll be able to enjoy it right now. The thought process is that by simply putting your contact information out there, people will reach out to you in order to do business with you because they’ve met you already.
How much money are you leaving on the table, simply due to people’s impressions of your business? How much money are you leaving on the table simply because people don’t know your business exists?
Strategic thinking means that you will find a way to get option number 4, realizing that by making the investment now, you are planting seeds for a much greater return, perhaps even one that you can measure. Your website becomes something that you interact with on a regular basis, not to tweak, but to continue to provide relevant content for your readers and those that are seeking you out. You realize that the site is the tip of the sales funnel and that this is where your offers will exist, where people go to from your promotions and campaigns, and where people begin to build an impression about you and your company.
While you may have more money in your pocket in the short run, many business leaders that operate from the “scarcity” mentality tend to stay there. Be extraordinary
. Think strategically.
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