Rick Meekins is the Managing Partner at Aepiphanni, a Business Consultancy, an Atlanta, GA based small business consultancy that provides Management Consulting, Implementation and Managed Services to business leaders and entrepreneurs seeking to improve or expand operations.
Getting to the Bottom of It
One of the challenges of running a small business is finding time to get everything done you need to get done in a short amount of time. I, for one, find it valuable to be able to post blogs on a weekly basis. I found that I was wasting a great deal of time creating my posts, reviewing them, publishing them, then finding out that they weren’t posted properly.
So important was my publishing, that I needed to find an offline editor that would work for me and my business. I needed to be able to include pictures, tags headlines, etc., and know that when I publish it, it will look like it did when it was on my computer.
Now – I have to admit, I didn’t have time for this right now. I have deliverables all over the place. I wish I could have handed this off to my secretary, but alas, I haven’t hired them yet. So I must do this myself.
This took me about an hour to do – something I normally would have completed on a Friday, when I normally do business building activities, but I need to use this for the rest of the week, so here I am. I had to make a choice – does the cost outweigh the benefit.
In this case, no, because this is something that I will use several more times this week, and this is how I add content to my website. Now, if it was something else…updating my MySpace page? I don’t think so – partially because I have very little clue about how to do this, and partially because I don’t see pulling many clients from there.
The lesson, here, is that anything you do in your business – networking, driving, purchasing new equipment or blogging – you’ve got to weight the cost versus the benefit you will get from it. While a new cell phone might be really cool, does it add to your brand or your productivity in a way that you can say “Yes – this will help to extend the company’s roots.