History:
This Atlanta-based marketing firm officially opened its doors in February of 2006. It was a single operator organization who partnered with a number of vendors to provide a number of ancillary services, such as graphic design, printing and event management. The owner has approximately 20 years of experience as a marketer. She envisions providing services to the greater Southeastern United States. She had also hoped to obtain office space for the organization. She needed us to help architect her business for the future.
Situation:
In 2007, when we began working with the company, the owner indicated that she had achieved the goals she had established in her 2007 business plan, and was interested in creating a strategic plan for the organization. At the same time, she felt that she was reaching capacity, in terms of what she could manage by herself, and needed direction on how to increase the organization’s ability to handle more clients, effectively.