Know Your Role…

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Have you ever looked around your company, thinking to yourself that you have all of the parts and pieces in place, but couldn’t figure out what was missing? Can you look around and see that you are doing a lot of great things, but not really making progress? Are you somewhat unclear about where the company could go in the next five or ten years?

Many small business owners run into the same struggle day in and day out. It’s not about market share or strategic planning or strategic vision engineering for them – it’s about survival and being able to pay the next set of bills or get the next set of customers in the door.

The question you have to ask yourself, though, is “am I getting in the way of success for my company?” Be very clear in the understanding that success is defined by you – not by other peoples’ standards.

A good friend of mine has had a business for the past seven years. He feels fully committed to the business, and spends about 60 hours or more per week working in and on the business. He is a visionary with more ideas than a room full of inventors; each time I speak with him, he’s got something else going on. The problem is, he never completely finishes anything he starts. His strength is in coming up with new ideas and getting them started. Seeing them through is often his challenge.

While the solution is not as simple as turning on the light switch, my recommendation to him has been to partner with other people who share his vision and can help him take the organization to the next level. The challenge here, for some is giving up what is perceived to be control.

In fact, this would be a method of gaining control. He is still needed to steer the organization and keep the organization fresh and engaging for those it serves. He is still needed to develop products for the organization. Without him, even if he had members in place, the organization would probably not continue in the same iteration in which it currently exists.

To you – maybe you are a chef or an artist, a sales professional, or someone else who has started an organization, built around your amazing gifts. Taking what you do to market is an excellent way of fulfilling a dream and living a life. However, as a business owner, it is important to know your strengths and weaknesses and address them – quickly. Know your role in the organization and spend your time there. Your organization will go a lot further, faster.

At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].

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