Rick Meekins is the Managing Partner at Aepiphanni, a Business Consultancy, an Atlanta, GA based small business consultancy that provides Management Consulting, Implementation and Managed Services to business leaders and entrepreneurs seeking to improve or expand operations.
Macys Versus the Dollar General
I walked in Dollar General the other day and decided, pretty quickly, why it was called DG. There were literally thousands of things all over the place that were, for the most part, inexpensive. Of course, they had their treasures – those toys you saw on TV that you weren’t going through the hassle of purchasing, or were interesting, just not credit-card worthy, at the moment. As I browsed the shelves, looking for something for one of my kids birthday parties, I realized that DG has exactly what I am looking for: something inexpensive with no frills.
On the other hand, I wanted to buy my wife a new pair of sandals. I don’t think the thought even occurred to me to go to Dollar General…it was Macys all the way. I could have gone to Target or any number of stores, but I chose Macy’s Why? Because of the reputation Macy’s has for quality products. Because when I tell my wife I got it from Macys she understands that this means that she is special to me.
This is branding.
Think about this, for a moment…where do you suppose most of your clients get the most in-depth view of you? Consider this…the people you could be selling to have opportunity to buy your products and services from any given number of companies. Why? Because of the internet and web trafficking. 80% of homes in the US have computers, and 80% of those people use the internet to research any company they do business with.
When is the last time you looked at your website – I mean, really looked at it with a critical eye? Have you had any of your clients, associates or trusted advisors take a look at it and offer you some suggestions on what you could do with your site? Is your copy up to date? Your website is the first place people look. Even if you get a referral, that person or company will look you up, then look up four of your competitors. Why shoot yourself in the foot?
A few tips from SetWeb Global about websites:
Get your website up to date.
Do not look at what other people in your industry are doing, look at where your clients are shopping and their expectations.
Hire a copyrighter. It will make all of the difference in the world.
Market your website – when you can, use an internet marketing consultant
Do not just put a site up, consider your return on investment. You want money back from every dollar you put into the site.
As you make money from the site, like anything else, put money back into it. (Marketing, updates, copy updates)
Update the site – constantly. Make a practice of doing something to it. Have your web designer build the site on WordPress so that you can update it yourself with interesting company news, articles and products.
Use appropriate pictures. If you use poor pictures, expect poor results.
Make your organization as transparent as feasibly possible! The more information you can convey about your company, the better purchasing decision your prospect can make, and the cleaner your leads will be.
Your website is often going to be the front door of your organization. You need to project the proper image. Your website needs to make you money. Be the Macy’s or be the Dollar General, and do it well.
At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].