Muddy Footprints | Extraordinary Business

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I have two big labs that love to play out in our backyard, which, thanks to them, has more mud then grass.  When they come in the house, of course, their big paws are usually full of mud, so we (less than) gleefully wipe their paws each time when they come in so that they don’t get mud all over our light-colored carpet.

If you don’t know, mud on the carpet can be grounds for divorce, dismemberment or even death.  Therefore, mud on the carpet is a bad thing.

In the business world, we often meet many, many people.  People most often do business with other people.  Buying decisions often involve some level of emotion, which could mean that if someone doesn’t like you, they will probably not do business with you.  If they like you, they’ll probably make you first choice, and might refer you to others who might need your assistance.

No brainer there.

When you don’t treat people with the respect they

are do, i.e., treat people the way you would want to be treated, you are leaving muddy footprints on their lives.  Just the same, if your employees, partners and processes leave soiled carpets all over the place, the effect is the same as your personal lack of respect toward those people.

While you may have opportunity and the gifts of cleaning up the messes, think about the fact that these faux pas are costing you money – directly or indirectly, meaning that a) people won’t do business with you, which affects your direct revenues, and b) the time you spend cleaning up the messes means that you cannot service another client or otherwise grow the business – again, missing out on revenues.

The remedy, of course, is to make sure that your paws, and those of every member of your business’s, are clean.  While there is an upfront cost to developing, training and monitoring your business’s methods of doing business, the payoffs could be astronomical.

Don’t settle for being ordinary.  The results will be ordinary.  Be extraordinary.  Run an extraordinary business.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].

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