It’s easy to find information on how to build new products. For instance Ivan Kan, Co-founder of crowdfunding marketing agency Crowdcreate, talks about making products that people want. But often there’s an oversight regarding when you need to develop a new product. You need to recognize when to do so, sooner rather than later. Let’s look at 5 signs that you should watch out for.
Sustainable Change is Strategic – Creating a Culture of Adaptability
An organization that can change can remain competitive. Conversely, an organization that can’t change will become obsolete over time. That is the simplest description of change as a tool – it can keep companies competitive. An organization’s culture can be its biggest strategic advantage. To change means to become different. An organization that not only can change, but change consistently, has created a sustainable competitive advantage. The question then becomes, how does an organization create this sustainable competitive advantage?
More Than Great Products: A Journey to Product/Market Fit
We all want to be the first to introduce a new product to the market. We dream of being the creative genius that brings the next best thing to market and makes a fortune. But lightbulb moments come and go, and if they don’t fit into today’s consumer needs like a puzzle piece, they’re worthless.
As the second quarter of 2018 starts, it’s as good a time as any to reevaluate how well you are handling your marketing. This is also a great time to review the latest marketing trends that your company should be on top of. So let’s take a closer look at 8 marketing trends you should watch out for this year.