The concept of a “tech sector” is fast becoming outdated. In many ways the idea is already a relic of the past. And at the same time, the idea behind the tech sector is stronger than ever. The notion of technological prowess has been infused into all parts of the economy, cutting across all business sectors. From construction companies to equipment manufacturers to transportation companies, every company can be considered a tech company.
According to a report by emarketer.com, nearly 2.5 billion people worldwide used a social network regularly in 2017. That is a huge audience to tap into! There is now a lot more to social media engagement than just driving traffic. With the everchanging social media trends, entrepreneurs and business owners find it even more important to adapt to these changes.
Technology doesn’t follow a clear straight line today, it touches and changes everything. It improves and revolutionalizes business strategy exponentially, bringing about growth to all it touches. When applied in the business world, you get accelerating returns instead of linear advancement. As Greg Satell, a former SVP at Publicis Groupe and Co-CEO of KP Media notes, ‘accelerating returns is the new economy‘. Let’s take a closer look at four ways that technology can strengthen and elevate the new destination of your business through the coming year.
Marketing is essential for the success of your business. It’s the way in which you generate new sales leads and ensure the revenue arrow keeps pointing up. This is a universal statement. It’s why we’ve gone into the marketing field and why we spend so much time developing marketing strategies for our companies. However, not everyone thinks like this, and people often need concrete evidence to back up the claim that marketing is so important for business.