From choosing a logo to deciding upon a color scheme, any aspect of visual presentation of your company name tells a story about the brand image you’re seeking to convey. This also includes the selection of font in your branding, a decision which might not seem like make-or-break but requires plentiful consideration by a company’s marketing team.
Customers expect more from companies today than they ever did before. But the best in business don’t make the mistake of considering these rising customer demands as a “problem.” Rather, they take them as signals to adapt the way they conduct their business, which includes evolving their treatment of customers. Let’s look at five ways your company can use technology to improve customer service.
According to Harvard Business Review, “The goal of coaching is the goal of good management: To make the most of an organization’s valuable resources.”
A Business Coach is focused on creating successful businesses, and helps owners of small and medium-sized businesses with their challenges, no matter what stage their business is at. It encompasses any area of business from marketing to hiring to operations management.
The first step towards making good decisions is simply to stop making bad ones. The same principle can be applied to developing business strategies. In order to stop following bad strategies, you must recognize the absence of good strategies. Richard Rumelt gives a great example of how to define a good strategy. He states that a good strategy has “coherence, coordinating actions, policies, and resources so as to accomplish an important end.” (Rumelt, 2011, p.11). Fortunately, business has provided countless examples of good and bad strategies that provide unofficial guidelines for the do’s and don’ts of strategy making. The following are examples of tools and methods that any company can use to identify, build, and sustain good strategy development.