It’s hard for any customer to forget a really good or really bad customer experience. For instance, how can you forget that hotel manager who went above and beyond the call of duty to accommodate your last-minute travel plan changes? Or, on the other hand, who can shake off the memory (despite wanting to) of that brooding server at an expensive restaurant who clearly didn’t want to wait on you?
Great service is crucial, but as the best in business realize, it’s a lot more than telling your customer-facing staff to don a smile. In this article, we’ll look into the best practices of the best service leaders – revealing what it is the best companies do in the service industry to maintain a competitive edge.
People often interchangeably use the terms Content Strategy and Content Marketing. Some people even merge the two together and call it content marketing strategy. So what’s the difference and why does it matter? Simply put, content strategy (the WHAT) should always define the goals and the content marketing tactics (the HOW) are used to achieve those goals. Depending on the size and structure of a company, content strategy should always support the overall sales and marketing strategy and/or be aligned with the overall business strategy.
When your business grows quickly, things don’t “naturally fall into place” like you might hope or think. Many businesses actually go out of business as a result of growing too fast and not having the infrastructure to support it. The way to avoid some (and I do mean some) of the surprises that go along with business growth is to have modeling and a process that will help you see and address some of the obstacles.
Sitting is the new smoking when it comes to health problems. There are shout-outs everywhere about technology taking a toll on our health and lifestyle, citing common effects like sleeplessness, weight gain, mental stress, etc.
But there are two sides to every coin. While there is no denying the negative impacts of technology, as with many things in life, moderation is key.
Karen Reed explains in her article, “8 Ways Technology Is Improving Your Health”, that technology doesn’t need to be written off. Using it in the right ways can actually improve both our lives and our health.