In the last two articles, ‘Importance of Thought Leadership for Corporate Growth’ and ‘Your Company’s Thought Leadership Has Eluded Business Development Success’, we focused on thought leadership. We talked about the importance of thought leadership for corporate growth, while also looking into factors in which a company might miss out on the benefits of thought leadership. In this article, we’ll discuss the connection between thought leadership and brand awareness.
When you started your company so many years ago, it probably seemed like it was going to be awesome. You see the “enviable” lives of entrepreneurs who build and sell multi-million dollar or even billion-dollar companies, repeatedly. They take vacations whenever they want to, have staff to do everything and “do what they love so they will never have to work a day in their lives.”
It was kind of like that with my older kids when they decided to move out…freedom to do what they wanted, when they wanted, etc., dominated their thinking.
In both cases reality struck one day. While the kids just moved back home (Another story. Oh, Lord. Pray for us!) and enjoy life (I don’t think they will ever leave!), as an entrepreneur, you had two choices: give up or get going.
If you had to individually rate the performance of your staff on the following 1 – 5 scale, where would they fall?
1 = Extremely Poor Performance – Termination Probable
2 = Minimum Performance – Executes the basics of what’s required and nothing more
3 = Satisfactory Performance – Fulfills job requirements with a decent attitude
4 = Great Performance – Shows Initiative and helps out where needed
5 = Excellent Performance – Consistently goes above and beyond what’s required
I’ll bet most of your employees fall in the 3 range, and only a minor percentage of your staff fall in the 4 or 5 category. Am I right?
What would it be like if MOST of your staff were at a performance level of 4 and 5? How would your business function then? How would your customers benefit? How would your checkbook benefit?
You are a business owner – an entrepreneur. Your company has been around for a number of years, has had decent, steady clients and the Company seems to be growing at a predictable rate. Nice position – but what is next. You are working around the clock to meet customer or client expectations along with running the business.