As the second quarter of 2018 starts, it’s as good a time as any to reevaluate how well you are handling your marketing. This is also a great time to review the latest marketing trends that your company should be on top of. So let’s take a closer look at 8 marketing trends you should watch out for this year.
There are several recognized models for change management. Each model has its benefits and its sacrifices. Each model can, in effect, be tailored to a business and its leadership as indicated by Grant Shaw in his article 4 Change Management Models for Your Small Business. Some models have value as a communication tool to choreograph large-scale organizational change. This is useful during business process re-design/restructuring or if a company is re-branding. Others have value as an outline to structure continuous or targeted changes that happen on a much smaller scale. An example would be transforming the function of a specific department within a larger company.
Business Development Strategy: A High-Growth Approach
You hear them everywhere, acronyms and job titles that make you wonder what they’re talking about and what they do. When janitors are called Custodial Engineers, business meetings are filled with jumbles of letters you aren’t quite sure how to decipher, and sales, marketing and business development no longer mean what they did twenty years ago, it gets to be too much.
Technology continues to touch our lives in more ways than ever before. This also rings true for the enterprise space. Companies are increasingly becoming only as good as the technology used within it, no matter how it is integrated. Let’s take a closer look at 5 technologies that you should consider integrating into your company.