What the Heck is a Vision, and How Much Will it Cost Me?
Your vision talks about where you want to go, or what you want your company to be when it grows up. It is the answer to that question people ask, “What do you do?” It is the foresight that your company needs to stay on course.
Your vision is a key component to helping you make decisions about your business – where you want it to go and what opportunities you take advantage of. If you look at your vision in terms of the “light at the end of the tunnel” – your vision is that light that you are trying to get to – it is where you are trying to get to.
Establishing the vision for your company is something that doesn’t necessarily happen over night. For our company, it started with a personal mission statement –
To serve, daily, those pursuing their paths in pursuit of authenticity, wisdom, integrity, character and growth, resulting in a God-filled life and a peaceful spirit.
Then the Company Mission Statement
“Aepiphanni exists to define, leverage and exploit business entities’ core competencies to develop perpetuating, wealth building organizations for the purpose of empowering communicates and extending the Kingdom.
Lastly, we developed our vision statement, which embodies the mission statement and provides us with direction to reach this ultimate plateau:
“To server entrepreneurs, small business owners and their businesses with the most inclusive and personalized small business products and services to grow their present business and to chart their course to long-term success to support economic development and empower communities.”
Notice how this not only speaks to our mission, but answers the question: How will you do it?
Have you thought about your company’s mission statement? How about your personal mission statement? Do you know where your business is going, and what it will look like when it gets there?
A couple of resources include Laurie Beth Jones’s “The Path”, and Michael Q. Pink’s “Vision” series.
At Aepiphanni Business Solutions, we
are dedicated to serving the needs of small business owners. We specialize in
helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me,
Rick Meekins, a call
at 678-697-2315, or email me at
Your strategy is your plan for accomplishing a particular goal vision. If you have a restaurant, for example, a particular strategy you might work on is how to increase revenue. You might try to increase table turns or raise prices or start any number of marketing endeavors.
The question is: “As a small business owner, how do I get time to create or even work on a strategy?” As a small business owner, it is VITAL that you put aside time for this every week. Strategy is the lifeblood of your business that keeps it going every day. While making time is impossible, taking time to work on your strategy is like taking time to eat. J
Here is a tip –
Make yourself a weekly schedule of different activities you will do centered around growing your business – for example, we take two hours of “off-line” time – time when aren’t actively involved in the business, and dedicate it as “strategy time,” and have it set up as an appointment in our calendar software – in this case Microsoft Outlook. What you would do during this time is
- Review your company vision.
- Review your strategies.
- Review your plan.
- Work your plan.
- Give yourself a timeline so that you don’t get stuck in any particular area, especially the planning area (you need to WORK the plan!).
- Make goals and make them BOLD!! – Keep yourself engaged and challenged to do what you do every day.
- Make your goals MANAGEABLE! – while your goals should be bold, they should be those that you can reasonably accomplish so that you don’t get discouraged
- Use your resources! – Friends, business associates, outsourcing, etc.
- Give yourself a timeframe – starting and ending dates for each milestone will help keep things in perspective
- Make sure you can look at every milestone and say to yourself, “this is what it looked like before, and this is what it will look like when it is done” and be able to note the difference
- Be accountable to yourself – share your goals/plans with a business associate, mentor, or with your group
At Aepiphanni, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-697-2315, or email me at http://aepiphanni.com/about/rick-meekins/.
The Toughest Barrier to Entry: You!
How long have you been sitting around, thinking about starting your own business? Let me tell you a little bit about my own experience!
I must start out by saying that I am a spiritual person – not meaning I am someone who is disconnected or whose thoughts run opposite of what might be called “common sense,” but rather someone who has sought out and found a part of the completeness that so many people desire. Take a look at this article by my friend, Walter, at Threshold-Consulting, “Some Thoughts on Spiritual Balance,” for more thoughts on achieving balance.
The hardest part of starting a business is making the commitment. It’s not getting started or coming up with an idea…it is the commitment. Once the business is up and running, it suddenly gets really, really hard! There are too many unknowns out there!
What made the difference for me, what keeps me going, is the fact that I am pursuing my passion and my purpose. My passion is the thing that drives me to stay up late at night, then get up early in the morning, thinking about this thing that I am doing. Some people have it in cooking, others find it in fishing or carving or painting, or just making money. My purpose is the thing that gives my life meaning. This is the answer to “What am I here on Earth for?”
While I can’t answer either one of those for you, I can tell you that getting there is a journey, starting with knowing yourself. What were those things that you liked to think about or liked to do when you were a kid? For me, it was business, and helping the “little guy”…and here I am.
A couple of resources I have for you on the topic are “The Purpose Driven Life,” by Rick Warren, “The Path,” by Laurie Beth Jones, and “Discovering Your North Star,” by Dr. Dwight “Ike” Reighart. All three of the books are amazing, and speak to finding the fulfillment and “The Pursuit of Happyness” each of us have.
I am firm believer in taking the leap. You can, too. Last cliché…”Just Do It!”
Even the smallest business requires a great deal of vision and planning in order to begin to reach its potential. Planning provides a roadmap of not just what you have to do, but how you are going to get there. It gives you the ability to see your businesses from outside, create strategies and goals and work on bringing them to fruition. Most importantly, it gives you the opportunity to review any ideas against the business capabilities, resources, mission, vision and values.
When looking at starting a business, creating a plan and working the plan cannot be stressed enough. There are many steps recommended and required to make sure that your business idea is feasible and legally operated. Aepiphanni can offer you immediate and personalized services, along with the ability to perform many of the tasks that other organizations are only able to advise you on. Areas where we can be of most benefit to you include.