Archive for Branding’ Category

11

Jul
2017
Comments Off on What Vs. How – Content Strategy Vs. Content Marketing | Extraordinary Business

What Vs. How – Content Strategy Vs. Content Marketing | Extraordinary Business

content

People often interchangeably use the terms Content Strategy and Content Marketing. Some people even merge the two together and call it content marketing strategy.  So what’s the difference and why does it matter? Simply put, content strategy (the WHAT) should always define the goals and the content marketing tactics (the HOW) are used to achieve those goals. Depending on the size and structure of a company, content strategy should always support the overall sales and marketing strategy and/or be aligned with the overall business strategy.

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6

Jun
2017
Comments Off on Thought Leadership’s Journey to Brand Awareness | Extraordinary Business

Thought Leadership’s Journey to Brand Awareness | Extraordinary Business

thought leadership

In the last two articles, ‘Importance of Thought Leadership for Corporate Growth’ and ‘Your Company’s Thought Leadership Has Eluded Business Development Success’, we focused on thought leadership. We talked about the importance of thought leadership for corporate growth, while also looking into factors in which a company might miss out on the benefits of thought leadership. In this article, we’ll discuss the connection between thought leadership and brand awareness.

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13

Dec
2016
Comments Off on Building Your Business Brand One Step at a Time | Extraordinary Business

Building Your Business Brand One Step at a Time | Extraordinary Business

business brandEvery business needs to establish a strong emotional link with its customers. The best way to do this is to create a business brand that conveys those qualities that you want your product or service to represent.

Companies like Apple, Google, and Microsoft have built brands that embody their corporate values and which help them to attract new clients. A business with an effective brand strategy can gain a tremendous competitive advantage and even charge a premium on the basis of the trust that its name evokes.

But how can you build your business brand and what exactly should it convey?

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28

Jun
2016
Comments Off on 5 Branding Lessons from America’s Best Companies | Extraordinary Business

5 Branding Lessons from America’s Best Companies | Extraordinary Business

Do you own your brand? Maybe you designed the logo, chose a name, built a website and crafted a witty slogan, but none of that means you actually own your brand. A brand is more than a name, patent, trademark or slogan — it’s the perception of who you are and what you provide. So, essentially, it’s your customers who own your brand, not you.

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