What the Heck is a Vision, and How Much Will it Cost Me?
Your vision talks about where you want to go, or what you want your company to be when it grows up. It is the answer to that question people ask, “What do you do?” It is the foresight that your company needs to stay on course.
Your vision is a key component to helping you make decisions about your business – where you want it to go and what opportunities you take advantage of. If you look at your vision in terms of the “light at the end of the tunnel” – your vision is that light that you are trying to get to – it is where you are trying to get to.
Establishing the vision for your company is something that doesn’t necessarily happen over night. For our company, it started with a personal mission statement –
To serve, daily, those pursuing their paths in pursuit of authenticity, wisdom, integrity, character and growth, resulting in a God-filled life and a peaceful spirit.
Then the Company Mission Statement
“Aepiphanni exists to define, leverage and exploit business entities’ core competencies to develop perpetuating, wealth building organizations for the purpose of empowering communicates and extending the Kingdom.
Lastly, we developed our vision statement, which embodies the mission statement and provides us with direction to reach this ultimate plateau:
“To server entrepreneurs, small business owners and their businesses with the most inclusive and personalized small business products and services to grow their present business and to chart their course to long-term success to support economic development and empower communities.”
Notice how this not only speaks to our mission, but answers the question: How will you do it?
Have you thought about your company’s mission statement? How about your personal mission statement? Do you know where your business is going, and what it will look like when it gets there?
A couple of resources include Laurie Beth Jones’s “The Path”, and Michael Q. Pink’s “Vision” series.
At Aepiphanni Business Solutions, we
are dedicated to serving the needs of small business owners. We specialize in
helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me,
Rick Meekins, a call
at 678-697-2315, or email me at
Your strategy is your plan for accomplishing a particular goal vision. If you have a restaurant, for example, a particular strategy you might work on is how to increase revenue. You might try to increase table turns or raise prices or start any number of marketing endeavors.
The question is: “As a small business owner, how do I get time to create or even work on a strategy?” As a small business owner, it is VITAL that you put aside time for this every week. Strategy is the lifeblood of your business that keeps it going every day. While making time is impossible, taking time to work on your strategy is like taking time to eat. J
Here is a tip –
Make yourself a weekly schedule of different activities you will do centered around growing your business – for example, we take two hours of “off-line” time – time when aren’t actively involved in the business, and dedicate it as “strategy time,” and have it set up as an appointment in our calendar software – in this case Microsoft Outlook. What you would do during this time is
- Review your company vision.
- Review your strategies.
- Review your plan.
- Work your plan.
- Give yourself a timeline so that you don’t get stuck in any particular area, especially the planning area (you need to WORK the plan!).
- Make goals and make them BOLD!! – Keep yourself engaged and challenged to do what you do every day.
- Make your goals MANAGEABLE! – while your goals should be bold, they should be those that you can reasonably accomplish so that you don’t get discouraged
- Use your resources! – Friends, business associates, outsourcing, etc.
- Give yourself a timeframe – starting and ending dates for each milestone will help keep things in perspective
- Make sure you can look at every milestone and say to yourself, “this is what it looked like before, and this is what it will look like when it is done” and be able to note the difference
- Be accountable to yourself – share your goals/plans with a business associate, mentor, or with your group
At Aepiphanni, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-697-2315, or email me at http://aepiphanni.com/about/rick-meekins/.
Business Development strategies answer the question “How do I get more of my products or services in front of potential buyers and get them to buy?” You’ll have to ask yourself – are you selling the right product to the right people? Is it priced properly? How do your customers/clients know about you? How do they know about changes in your company? Does anyone recognize your brand? Do you have a brand? Bottom line is:You want more sales and more business.
Nothing happens unless something is sold. Nothing is sold unless someone knows about you. Business development is a major part of your company’s growth. Aepiphanni has a number of tools that I can offer you to help you evaluate your current business development processes and create, update or expand those strategies so that you can be poised to achieve greater results.