When your business grows quickly, things don’t “naturally fall into place” like you might hope or think. Many businesses actually go out of business as a result of growing too fast and not having the infrastructure to support it. The way to avoid some (and I do mean some) of the surprises that go along with business growth is to have modeling and a process that will help you see and address some of the obstacles.
In the last two articles, ‘Importance of Thought Leadership for Corporate Growth’ and ‘Your Company’s Thought Leadership Has Eluded Business Development Success’, we focused on thought leadership. We talked about the importance of thought leadership for corporate growth, while also looking into factors in which a company might miss out on the benefits of thought leadership. In this article, we’ll discuss the connection between thought leadership and brand awareness.
There are numerous ways to enable business growth. Still, most companies focus solely on conventional ways such as sales, new markets, mergers & acquisitions etc. Few (and very successful) companies seem to value the power of knowledge sharing. Business leaders are constantly challenged by change management. Since no one has answers to all of the numerous questions created by the 21st century’s global market, we are presented with a unique opportunity to enable growth by harnessing the power of thought leadership.