Marketing is essential for the success of your business. It’s the way in which you generate new sales leads and ensure the revenue arrow keeps pointing up. This is a universal statement. It’s why we’ve gone into the marketing field and why we spend so much time developing marketing strategies for our companies. However, not everyone thinks like this, and people often need concrete evidence to back up the claim that marketing is so important for business.
Even the most successful individuals in the world of business experience stress – some would even argue they encounter more. Based on a survey presented by Online Recruitment Magazine, 67% of business leaders struggle with stress and emotional instability. Moreover, they also shared that 42% of managers are too focused on work causing them to be unable to consciously take control of their own thoughts and emotions.
Business Training: Why It’s So Important To Continue Training Employees Throughout Your Business Operations | Extraordinary Business
As many effective business leaders are aware, training is not a one-time thing. In any industry, employee training is a constant process – a recurring theme to keep employees at their best, drive innovation and improve profitability. In addition to initial training or onboarding, employee training should be a constant endeavor for a number of reasons, all of which will strongly benefit your company. Below are just a few of the ways continued employee training will help your business:
If you had to individually rate the performance of your staff on the following 1 – 5 scale, where would they fall?
1 = Extremely Poor Performance – Termination Probable
2 = Minimum Performance – Executes the basics of what’s required and nothing more
3 = Satisfactory Performance – Fulfills job requirements with a decent attitude
4 = Great Performance – Shows Initiative and helps out where needed
5 = Excellent Performance – Consistently goes above and beyond what’s required
I’ll bet most of your employees fall in the 3 range, and only a minor percentage of your staff fall in the 4 or 5 category. Am I right?
What would it be like if MOST of your staff were at a performance level of 4 and 5? How would your business function then? How would your customers benefit? How would your checkbook benefit?